On average, there are more than one mass shooting a day in the United States. With arguments raging on how to manage the epidemic of gun violence, something needed to be done to save lives now. Inspired by public safety choking posters, we created shooting survival posters. Designed to be displayed in movie theaters, schools, restaurants, nightclubs and other public spaces, the posters gave practical tips and advice to individuals on effective self-preservation in the case of a mass shooting. It was the campaign we didn't want to create.
Outdoor advertisement created by Saatchi & Saatchi, United States for Concerned Citizens to Take Down Gun Violence, within the category: Public Interest, NGO.