Advertisement
Agency Network: 
Published/Aired: 
March 2010
Colorectal Cancer Association of Canada:  GetYourButtSeen.ca bus
Colorectal Cancer Association of Canada Outdoor Ad -  GetYourButtSeen.ca bus

Description

Drive to web OOH campaign to build awareness of a subject many consider taboo: colorectal cancer.

Outdoor advertisement created by Ogilvy, Canada for Colorectal Cancer Association of Canada, within the category: Health.

Advertising Agency: Ogilvy Montréal, Montréal, Canada
Creative Director: Martin Gosselin
Art director: Bernardo Andrada
Copywriter: Luc Dupéré
Photographer: Alain Desjean
Log in to post comments
morse's picture

Haha, very nice! :)

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

atb2005's picture

No g strings? lol Very nice campaign indeed. The typeface used here reminds me of that of GettyImages. Probably the same.

atb2005
Activity Score 13557
kleenex's picture

How about the 400 pound people as well???

kleenex
Activity Score 58657
Web Designer/Developer
JeffP's picture

The butt needs to fit in a single window

JeffP
Activity Score 810
Marketing Manager at TomTom
Ron Burgundy's picture

haha

Ron Burgundy
Activity Score 1630
Art Director at Southern California
Colorectal Cancer Association of Canada's picture

G strings? We were barely allowed to have 'em in briefs!

Colorectal Canc...
Activity Score 3
Other
Themadartist1972's picture

indeed i thought of the same thing when i saw it !

Themadartist1972
Activity Score 323
Art Director at Euro RSCG 360
Ron Burgundy's picture

Haha, way to go Canada

Ron Burgundy
Activity Score 1630
Art Director at Southern California
TommyO's picture

LOL! Great!

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

Madison Maven's picture

Awesome. Perfect blend of shock and info for a bus ad.

Madison Maven
Activity Score 20
bj-71's picture

Love it!

bj-71
Activity Score 117
MarlonXavier's picture

Hahaha, very nice!

MarlonXavier
Activity Score 4
Art Director
Themadartist1972's picture

i will take the bus from now on instead of smelly metro lol

Themadartist1972
Activity Score 323
Art Director at Euro RSCG 360
Veerendra Moodi's picture

Awesome......

Veerendra Moodi
Activity Score 40
Graphic Designer at MAA Communications bozell Ltd., Bangalore |

Veerendra Moodi

ccwarrier's picture

excellent!! :)

ccwarrier
Activity Score 60
salvarredy's picture

nice idea

salvarredy
Activity Score 354
Photographer at Juan Salvarredy Photographer / Aloha Photo School |

SALVA.

www.juansalvarredy.com
http://www.containerone.info
http://thelift.tv/spain

Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement
Campaign Submission
Upload Your Work
Get Featured on AotW
Submit Now