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Get your butt seen

Campaign
Agency Network: 
Published/Aired: 
March 2010
Colorectal Cancer Association of Canada:  Get your butt seen

Description

Impactfull visuals of photocoped butts on transit boards, in public washrooms, in the subway , web banners and a TV spot in Toronto and Montreal are the makes of a powerful drive to getyourbuttseen.ca.

Outdoor advertisement created by Ogilvy, Canada for Colorectal Cancer Association of Canada, within the category: Public Interest, NGO.

Advertising Agency: Ogilvy Montréal, Montréal, Canada
Creative Directors: Martin Gosselin, Normand Miron
Art directors: Bernardo Andrada, Diane Gosselin
Copywriters: Luc Dupéré, Gavin Drummond
Client Services: Marie-Noëlle Rosso
Media: David Tremblay, Danuta Boehler
Technical Director: Valentin Backofen
Programming: QuatreCentQuatre, Valentin Backofen
Eletronic production: Miryam Champagne (agency), Luc Harvey, Christian Laramée (Halogen Filmshop)
TV Director: Ludovic Spénard
Sound: Audio Z
Print production: studio 333
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Highest Rated

R U serious's picture

That's hot.

R U serious
Activity Score 418

Say my name, say my name...

pepsiice's picture

impactful indeed XD

pepsiice
Activity Score 253
Graphic Designer
netei's picture

cool. stopping!

netei
Activity Score 215
alvinivanicko's picture

nice.target just young people?

alvinivanicko
Activity Score 263
Graphic Designer
Adaddicted's picture

...but too many butts!!!

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

R U serious's picture

That's hot.

R U serious
Activity Score 418

Say my name, say my name...

Tommy G.'s picture

interesting, smart idea

Tommy G.
Activity Score 897
Graphic Designer at Job seeking
Publiz's picture

Nice idea. Funny ad !

Publiz
Activity Score 115

Inspiration graphique et publicité créative : Publiz

Guest's picture

Hello,
it is interesting .
thanks for sharing.

Guest
Brainchild Theories's picture

Hilarious!

Brainchild Theories
Activity Score 74
Graphic Designer at Transmedia Creative
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