Guy, 2

Campaign
Agency Network: 
Published/Aired: 
April 2010
Like
35
Views
8250
Coca-Cola Zero:  Guy, 2

Description

Outdoor advertisement created by Crispin Porter + Bogusky, United States for Coca-Cola Zero, within the category: Non-Alcoholic Drinks.

Caption

Real Coca-Cola taste and zero calories.

Advertising Agency: Crispin Porter & Bogusky, USA
Creative Director: Alex Burnard
SAD: Dayoung Ewart
Photographer: Zachary Scott
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Highest Rated

SandMan69's picture

All the advertising for Coke Zero is unbelievably weak. This however is the exception to that, what with it being "whack crap".

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

Dzsoi's picture

Please tell me there is an idea I've failed to recognise.

Dzsoi
Activity Score 8603
Copywriter
Reality Check's picture

The kind of campaign that would be so bad it's good, except it's not bad enough to be good enough.

Reality Check
Activity Score 2545
funky_frogii's picture

sorry ?

funky_frogii
Activity Score 2536
Graphic Designer at Graphic designer. |

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

ivan's picture

He means it could've been a parody, but it's not.

ivan
Creative Director at Ads of the World
Reality Check's picture

Thanks, Ivan.

Reality Check
Activity Score 2545
Guest's picture

Oh, it's CP&B and therefor it's brilliant.

Guest
sirvan's picture

TITANIUM LION !!

CP&B is once again at the forefront of our industry. The absolutely brilliant idea of making a "bad" ad on purpose! I love it!

Just... Wow. Chills. Goosebumps. Etc.

/s

sirvan
Activity Score 29856

+++

"I love some things, and don't love some other things."

Hiperion's picture

ironic?

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
Gjeli's picture

Real Coca-Cola taste? So before it was not real?

Gjeli
Activity Score 105
Art Director
Guest's picture

Dayoung Ewart is really SAD about this ad.

Guest
Pedestrian's picture

Why do the men in both of these ads look like total D-bags?

Pedestrian
Activity Score 492
Yarp's picture

Yeah I know its just a billboard ad, but its from CPB so I do expect something good. Is that wrong? I go along with Reality Check on this one. This really isnt even bad enough its just bleh.

Yarp
Activity Score 385
Copywriter at Freelance
Hiperion's picture

sorry I don´t understand why is this ad here...

Hiperion
Activity Score 3138
Creative Director at zinkproject Valencia
Guest's picture

i heard the B of CP+B is out. is this true?

Guest
Minerva Pinto's picture

I know that Coca Cola has been trying to market their zero-calorie products to men who typically don't buy into the "Diet" line... Unfortunately, this has been horribly done.

Minerva Pinto
Activity Score 1394
Bryn Mawr College
bmeza88's picture

Yes, it's true. Bogusky left CP + B because he wanted to pursue personal interests (my guess would be surfing and getting high cuz that guy is such a punk and rebel and never grew up to actually assume responsabilities).

Here's the link of him leaving CP B
http://denver.bizjournals.com/denver/stories/2010/06/28/daily74.html

bmeza88
Activity Score 54
SandMan69's picture

All the advertising for Coke Zero is unbelievably weak. This however is the exception to that, what with it being "whack crap".

SandMan69
Activity Score 3890
Art Director |

Doin' it for the points

Billoughsby's picture

Not a fan.

Anyone: Do the weird facial expressions for this set have a purpose?

Billoughsby
Activity Score 5154
Art Director |

That's it.

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