Guy, 1

Agency Network: 
April 2010
Coca-Cola Zero:  Guy, 1


Outdoor advertisement created by Crispin Porter + Bogusky, United States for Coca-Cola Zero, within the category: Non-Alcoholic Drinks.


Real Coca-Cola taste and zero calories.

Advertising Agency: Crispin Porter & Bogusky, USA
Creative Director: Alex Burnard
SAD: Dayoung Ewart
Photographer: Zachary Scott
Log in to post comments
royschellekens's picture

Real Coca-Cola execution and zero idea

Activity Score 390
Art Director at Art Director |

Hate advertising? Make better ads.

Guest's picture

Crispin Porter really?

Guest's picture

Paraphrasing Don McLean's American Pie.... "the daaay... Boguuuusky leeeft...."

Guest's picture

Has to be a fake...

Guest's picture

Not sure I get the problem. Too many creatives hide behind the 'big idea' and miss the point: we are here to communicate something. Zero sugar, coke taste. I get it. Not difficult. Times are changing, the old ad man game is up and it's time to start working for the client, not for awards and ego. Sure it could have a concept, but it doesn't it has a message. Would you prefer to see a toilet sign when you are bursting, or some vague reference to water works and GPS coordinates.

It's time advertising too a look at itself.

Gjeli's picture

Real Coca-Cola taste? So before it was not real?

Activity Score 105
Art Director
Guest's picture

Nice photo treatment on the model, other than that, just a marketing idea, not a advertising idea.

sirvan's picture

I can't believe they let this out.

Activity Score 29856


"I love some things, and don't love some other things."

Guest's picture

At the end of the day these billboards were client approved and are not scam. They will seen by many and not critiqued as much criticism as seen on here. If clients wanted an idea behind everything then maybe that Pepsi ad with the little boy and the lifeguard would have actually ran. Not every assignment allows the boundaries to be pushed to that of a Cannes Grand Prix.

Continue to keep your clients happy, CP+B!

Pedestrian's picture

Hey whatever. All I'm saying is, this would have looked better as a plain copy ad without the people making weird faces. Or hell, if you have to put humanity in there, just a normal shot of someone drinking it. I dont get the "Real Coke Taste. Oh...and here's some weird guy looking at the bottle" idea.

Activity Score 492
Guest's picture

My guess: There's something so big behind it that we don't see it coming yet!

Guest's picture

My guess: There's something so big behind it, that we don't see it coming until it hit's us! ....... Like the moon or something!

Guest's picture

Maybe this is a small teaser/ prequel to something exciting happening next, as an on-ground activity or some big integrated stuff...

Guest's picture

Yeah, good point. Sure you're right. But if you're not.... is shit.

paumarques's picture


Activity Score 1312
Copywriter |

Pau Marquès
(+34) 670 36 79 83

Billoughsby's picture

Interpretation: Weird/ugly guy is the new pretty/sexy woman.

Activity Score 5154
Art Director |

That's it.

Featured Content

Latest Collections