Description
Momentum Philippines, the brand activation and shopper marketing discipline of McCann Worldgroup, gave Manila commuters a breath of fresh air by creating the country's first plant billboard that helps protect the environment. This greening project is for Coca-cola and World Wide Fund for Nature Philippines (WWF).
Outdoor advertisement created by Momentum, Philippines for Coca-Cola, within the category: Non-Alcoholic Drinks.
This billboard absorbs air pollutants.
Art Director: Joseph Velasquez
Creative Director / Copywriter: Peter Acuna
Media: Yasmin Mallari
It's hard to believe this is an original idea. But watever, this is great.
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I hope those plants will grow bigger, right now they show the board behind.
.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.
just for publicity... environmental protection is leg behind...
and the green area where coke bottle is, is absorbed by coke itself...
how a nice job!!! i find green is the contrast color of red...so where the green gone,that mean where is it red are.coke is red in color.Care about enviroment is wat people need it~yeah!
Better if Coke packaging was eco friendly. Whatever, nice work.
Poor plants - it must be difficult to grow in such a position :) Anyway, nice idea
Looks good and good message
Absolutely brilliant. The media agency behind this was Starlink (Starcom Mediavest Group Philippines).
Fantastic, I love it, it shows that big companies are starting to think about our planet too, well done!
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