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Together, 2

Campaign
Agency Network: 
Published/Aired: 
March 2015
Like
59
Views
16630
Coca-Cola:  Together, 2

Description

Outdoor advertisement created by Ogilvy, France for Coca-Cola, within the category: Non-Alcoholic Drinks.

Advertising Agency: Ogilvy, Paris, France
Executive Creative Director: Baptiste Clinet
Creative Director: Nicolas Lautier
Art Director: Julien Chiapolini, Jeremy Bouchet
Copywriter: Riccardo Fregoso
CEO: Philip Heimann
Business Director: Ben Messiaen
Strategic Planner: Hadi Zabad
Art Buyer: Laurence Nahmias
Production Company: HSI
Executive Producer: Rebecca Skinner
Director: David Lachapelle
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CrackerJackFlash's picture

love it

CrackerJackFlash
Activity Score 19599
Creative Director |

www.crackerjackflash.com

your mom's picture

i just had an orgasm. Thanks son.

your mom
Activity Score 737
Creative Director |

Don't argue with your mom!

kleenex's picture

certainly simple.

kleenex
Activity Score 58797
Web Designer/Developer
@minas_mars's picture

For me the bottle cap spoils it but it's a clever idea.

@minas_mars
Activity Score 1806
Art Director at TBWA |

I'm gonna try say something positive

damnson's picture

Hate. This. Brand.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

mathis84's picture

Did you ever love anything ? :)

mathis84
Activity Score 41
Creative Director
Temple's picture

Hand on the right looks disgusting. Typically French.

Temple
Activity Score 11341
Creative Director
cvchitale's picture

hand on the right isnt french...itz indian....she has put a mehendi....a kind temp tatoo put for marriage and different traditional festivals.

cvchitale
Activity Score 1418
Copywriter
styayla's picture

excellent

styayla
Activity Score 593
Creative Director
MrPotatoHead's picture

Damn this is good! Cannes next....

MrPotatoHead
Activity Score 558
Art Director
seandscollins1993's picture

In this picture advert by Coca-Cola, they are presenting how the Coca-Cola brand connects all types of people. The left hand is more male and possibly someone who participated in armed conflict, as seen by the military type jacket sleeve. And other hand, one that is more feminine, is covered in henna tattoos, which shows that such a person may be of Indian or Middle Eastern decent. Both hands are holding up a red bottle cap, infamous of the Coca-Cola brand. This shows that the brand is for all people of all backgrounds. Everyone is needed in order to support Coca-Cola. This more international based ad tries to cross foreign barriers and integrate the Coca-Cola brand all over the world. Such a recognized product like Coca-Cola does not need any information on such ads because the majority of people can associate the red bottle cap with the Coca-Cola brand name.

seandscollins1993
Activity Score 31

Sean Collins

underscores's picture

the 2013 " Coke hands " Cannes GP but still effective in this way. Nice campaign for celebrating the 100yrs and probably a long season award for these captivating set of ads.

underscores
Activity Score 335
Hadrons's picture

Brilliant idea & execution. Support that basic feeling : coke as the common denominator in our sweet planet.

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

mathis84's picture

Cannes GP

mathis84
Activity Score 41
Creative Director
Osama Nofal's picture

Makes all barriers disappear

Osama Nofal
Activity Score 211
Graphic Designer at Design Executive Officer at Emarat Misr Petroleum Products |

learning / entertaining

sacrilegend's picture

Damn. Brilliant.

sacrilegend
Activity Score 3394
Copywriter
Dingy Tunki's picture

incredible how you recognize the brand without any logo

Dingy Tunki
Activity Score 87
Art Director
advertising ninja's picture

award juries live for this kind of stuff. this will score big.

advertising ninja
Activity Score 616
Art Director at brain, warsaw
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