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Summer Together

Agency Network: 
Published/Aired: 
April 2014
Like
36
Views
27642
Coca-Cola:  Summer Together
Coca-Cola Outdoor Ad -  Summer Together

Description

Outdoor advertisement created by Phibious, Vietnam for Coca-Cola, within the category: Non-Alcoholic Drinks.

Advertising Agency: Phibious, Ho Chi Minh City, Vietnam
Creative Director / Art Director / Illustrator: Chris Catchpole
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Highest Rated

CrackerJackFlash's picture

oh...a pair of bikinis.

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

CrackerJackFlash's picture

oh...a pair of bikinis.

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

ivan's picture

Stand up and go further from the monitor. You will see two girl's hips next to each other wearing bikinis.

ivan
Creative Director at Ads of the World
morse's picture

I could see it immediately. Great!

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

rolanddelmar's picture

Creative

rolanddelmar
Activity Score 40
JKW's picture

Great stuff methinks.

JKW
Activity Score 227
Art Director
Pete R.'s picture

Nice idea. It could be a better illustration. Parts are sloppy.

Pete R.
Activity Score 3412
Illustrator
fakeandgay's picture

perfect!

fakeandgay
Activity Score 147
General Manager |

Keep calm and get a Pencil! or a Lion!

ivan's picture

Within an hour of posting there is already a parody:


"a real Coca-Cola's summer model be like"

ivan
Creative Director at Ads of the World
kleenex's picture

The better of the two ads...

kleenex
Activity Score 58657
Web Designer/Developer
Paolo Buatti's picture

Ahahaha! Great, love this one.

Paolo Buatti
Activity Score 896
Graphic Designer at NetBooster Agency Italia |

www.paolobuatti.it

cowboy69's picture

Art directions can be better. The curve in coca cola is white, and the bikinis stripes shouldn't be white. Making the layout not so clean. If this is a photo shot against the sun making it back lit, it will be much better. Creating natural coke curve. Idea is good btw.

cowboy69
Activity Score 28
Creative Director
damnson's picture

Not mad at this at all.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

sacrilegend's picture

The one thing -- the ONE thing -- that really rubs me raw with this ad . . . is the bottle-shaped loop.

You didn't need it. I'm sure the client pressured you into throwing it in there, but I think it would've been worth the fight to prove how iconic that swish really is.

sacrilegend
Activity Score 3394
Copywriter
Ayeyahyah's picture

like! like the parody as well!

Ayeyahyah
Activity Score 482
Creative Director
Son's picture

I voted 8 for your 8 months :))

Son
Activity Score 74
Other at Copywriter
ChinaYoo's picture

fun, sexy and makes me remember my time at the beach drinking Coke.... coolness... Love the little bottle too... congratulations! :)

ChinaYoo
Activity Score 3
alex.huynh.735's picture

nice! treo ngoài bãi biển NhaTrang sẽ cute lắm đây :)

alex.huynh.735
Activity Score 3
xuanhien.ngo's picture

Mông ải mông ai???

xuanhien.ngo
Activity Score 2
tr.truc's picture

i really like the bikini idea and the clever composition to show Coke signature ribbon. very interesting!

tr.truc
Activity Score 3
cagkanyuksel's picture

Another one ?

cagkanyuksel
Activity Score 592
Art Director
catchpole's picture

Here you go : http://bit.ly/2egBoSO

The follow-up Tet Together poster for Vietnamese New Year – with Coke’s iconic Tet swallows and Coke bottles in the fabric. Ao Dai is the formal dress for Vietnamese women. Red for younger females, gold for older ladies.

What do you think?

catchpole
Activity Score 21
Creative Director
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