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Rainbow Nation

Agency Network: 
Published/Aired: 
April 2014

Description

Celebrating 20 years of democracy in South Africa. 20 years ago, in April 1994, Archbishop Desmond Tutu coined the phrase ‘Rainbow Nation’ at the time South Africa was experiencing its first democratic election. In April 2014, in celebration of ‘Freedom Month’, Coca-Cola literally created rainbows to mark the 20th anniversary of South Africa’s democracy and the birth of our “Rainbow Nation”. Using sunlight, water, some fancy science and a little bit of magic, the rainbows were conjured up in the Johannesburg CBD by advertising and marketing communication agency FCB Johannesburg and a technical team led by a globe-trotting rainbow-maker from the United States.

Outdoor advertisement created by FCB, South Africa for Coca-Cola, within the category: Non-Alcoholic Drinks.

Advertising Agency: FCB, Johannesburg, South Africa
Executive Creative Director: Jonathan Deeb
Creative Directors: Grant Sithole, Collette Wasielewski
Designers: Tshepo Mosoeu, Liana Liebenberg, Susan Aukema
Photographer: Burley Boys
Additional credits: Fred Stern / The Rainbowmaker, Gerhard van der Heever / Water SFX
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Highest Rated

morse's picture

Wow, this must have been very expensive. Nice!

morse
Activity Score 18121
Art Director |

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morse's picture

Wow, this must have been very expensive. Nice!

morse
Activity Score 18121
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

kleenex's picture

I agree. Solid idea.

kleenex
Activity Score 58667
Web Designer/Developer
damnson's picture

Whoa, GREAT idea!

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

Pete R.'s picture

It's cool.

Pete R.
Activity Score 3412
Illustrator
Marcao's picture

Brilliant!

Marcao
Activity Score 3029
Copywriter at DDB Group Asia Pacific
Spiderbry's picture

Beautiful!

Spiderbry
Activity Score 70
CommandZ's picture

Outstanding IDEA.

CommandZ
Activity Score 2511
Creative Director
cagkanyuksel's picture

Nice.

cagkanyuksel
Activity Score 592
Art Director
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