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Fist bump, 4

Campaign
Agency Network: 
Published/Aired: 
May 2015
Coca-Cola:  Fist bump, 4

Description

Chief Creative Officer: P.J. Pereira

Outdoor advertisement created by Pereira & O’Dell, United States for Coca-Cola, within the category: Non-Alcoholic Drinks.

Advertising Agency: Pereira & O'Dell, USA
Creative Directors: Rob Lambrechts, Rafael Rizuto
Senior Art Director: Luke Acret
Senior Copywriter: Omid Amid
Senior Designer: Moses Kelany
Chief Strategy Officer: Ana Cortat
Co-Director, Client Services: Henry Arlander
Account Director: Mona Gonzalez
Account Executive: Rose Valderrama
Project Manager: Lauren Parker
Illustrator / Retoucher: Adhemas Batista
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kleenex's picture

This just looks like it has been done before.

kleenex
Activity Score 58721
Web Designer/Developer
Pete R.'s picture

Really nice campaign.

Pete R.
Activity Score 3412
Illustrator
Shuang Zhang's picture

shit!

Shuang Zhang
Activity Score 54
Copywriter
CrackerJackFlash's picture

I think the two hands making the shape of the coke bottle ads are less of a stretch.

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

T.'s picture

Like it.

T.
Activity Score 1110

What's your ad telling the consumer?

@minas_mars's picture

This campaign looks cool.

@minas_mars
Activity Score 1796
Art Director at TBWA |

I'm gonna try say something positive

Tom Megginson's picture

I'll bet this is spec work.

Tom Megginson
Activity Score 548
Creative Director at Acart Communications
fakeandgay's picture

please guys... think I need a hanky... touching
and I want an emoji

fakeandgay
Activity Score 147
General Manager |

Keep calm and get a Pencil! or a Lion!

underscores's picture

The two hands from ogilvy paris is better than this one. Maybe both will be winners at Cannes.

underscores
Activity Score 335
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