Since 1911, officially, on March 8, all women gather and raise their voices for the right to work, vote and hold public office, greater access to vocational training and the end of discrimination in multiple sectors. More than 100 years later, we continue to try to reverse this situation in search of equality. We use one of the iconic elements that make Coca-Cola unique, the dynamic wave, to create an equality sign. This idea emerges from its new brand concept Estemos Despiertos Awake for the 8M. We are with you.
Outdoor advertisement created by McCann, Paraguay for Coca-Cola, within the categories: Non-Alcoholic Drinks, Public Interest, NGO.