Advertisement

Athletes, Runners

Campaign
Agency Network: 
Published/Aired: 
November 2012

Description

Coca-Cola as sponsor of the Olympic games 2012 in London shows its passion about the Olympic spirit in a typical Coca-Cola way of style: within a strong, simple and colourful symbolic Coca-Cola integrates its brand icon "the logo" as the sporty challenge – in every poster in a new way.

Outdoor advertisement created by McCann, Germany for Coca-Cola, within the category: Non-Alcoholic Drinks.

Advertising Agency: McCann, Germany / McCann, Geneva, Switzerland
Creative Director / Copywriter: Bill Biancoli
Art Directors: Birol Bayraktar, Michael Jacob, Florian Fischkal
Illustrator: Yue-Shin Lin
Account Manager: Christiane Hahn
Log in or register to post comments

Highest Rated

my mind bursts's picture

I could have this huge on wall at home - however, as a swimming coach I have reservations about the product as the people who drink this product have bellies and man boobs in their early teens.

my mind bursts
Activity Score 94
Producer/Director
Roger Keynes's picture

iDone

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

my mind bursts's picture

I could have this huge on wall at home - however, as a swimming coach I have reservations about the product as the people who drink this product have bellies and man boobs in their early teens.

my mind bursts
Activity Score 94
Producer/Director
Advertisement
Advertisement
Advertisement