Based on the fact that in Uruguay occasionally two houses share the same street number, and in those cases a sign with the word ‘BIS’ (encore) is used to distinguish them; McCann Uruguay came up with the following idea: a small scale signage with the text 1950BIS, thus creating an “amulet” through which all Uruguayans could express their wish of, once more, becoming Wordlcup winners in Brazil. The signage was placed besides the actual address number of every property along Avenida Brasil (Brazil Avenue), one of the main streets of Montevideo, Uruguay´s capital. In addition to that, in matches in the Estadio Centenario stickers with the 1950BIS sing were posted in entrances of the Stadium, the door for the Uruguayan National Team locker room, and the training center. The stickers were also given to the fans.
Outdoor advertisement created by McCann, Uruguay for Coca-Cola, within the category: Non-Alcoholic Drinks.
Executive Creative Director: Leandro Gómez Guerrero
Copywriters: Daniela Varela, Andrés Olivera and Leandro Gómez Guerrero
Art directors: Daniel Imbríaco, Serrana del Castillo and Gerardo Podhajny
Account manager: Sabrina Ricagni and Leonardo Coito
Producer: Natalia Azzato
Production house: Transparente Films