When You Write

Campaign
Agency Network: 
Published/Aired: 
April 2018
Clark Street Bridge: When You Write

Description

These posters were used to kindle interest in a writing program called Clark Street Bridge. By demonstrating a simple truth about writing in a compelling way and having the demonstration itself be well written, was an effort to show proof of concept. In other words—the school works.

Outdoor advertisement created by FCB, United States for Clark Street Bridge, within the category: Education.

Advertising Agency: FCB Chicago, USA
Production Company: Lord + Thomas
Chief Creative Officer: Liz Taylor
Group Creative Director: John Claxton
Executive Producer: John Bleeden
Creative Director: Bruno Mazzotti
Designer: Kevin Grady
Director of Print Production: Julie Regimand
Print Producer: Ami Walters
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@minas_mars's picture

The copy is boring and repetitive. Not a good selling point for a writing school.

The school doesn't work.

@minas_mars
Activity Score 1780
Art Director at TBWA |

I'm gonna try say something positive

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