Agency Network: 
Published/Aired: 
April 2016
CIB Bank: ATM
CIB Bank Outdoor Ad - ATM

Description

Budapest100 is an urban civil festival organised annually to celebrate the 100 year-old buildings of Budapest. In April 2016, Grand Boulevard was the focus of the program, which turned 120 years old. CIB Bank, with 5 branches on the Grand Boulevard, is a proud inhabitant of this prominent street, so they decided to commemorate the occasion going back in time.

Saatchi & Saatchi Budapest came up with the unique concept of a 120 year-old ATM. Two different steampunk style machines were placed outside two of CIB Bank’s branches. During a 2 day event, these cash machines took people’s photos and instantly printed them on an old banknote, the Pengo. Cogwheels were spinning, steam was huffing and liquids were boiling during the printing process, giving the illusion of what innovation must have looked like 120 years ago. 2,000 visitors kept their personalised Hungarian Pengo banknotes. The message was clear: modernisation does not depend on the era, but rather on innovative thinking: CIB Bank has recently

Outdoor advertisement created by Saatchi & Saatchi, Hungary for CIB Bank, within the category: Finance.

Advertising Agency: Saatchi & Saatchi, Budapest, Hungary
Creative Director: Andrea Toth
Art Directors: Korinna Tánczos, Tamás Szalkai
Senior Copywriter: Orsolya Nagymáté
Account director: Zsuzsanna Döbrei
Account executive: Edit Pálfi
Project coordinator: Orsi Kmetty
Production designer: Magdolna Varga / Prop Club
Log in or register to post comments

Highest Rated

Priya Wijetunga's picture

Nice.

Priya Wijetunga
Activity Score 1667
General Manager
halaby87's picture

Ok

halaby87
Activity Score 10498
Marketing Manager |

M.Halaby

kleenex's picture

I would like one.

kleenex
Activity Score 58777
Web Designer/Developer
Priya Wijetunga's picture

Nice.

Priya Wijetunga
Activity Score 1667
General Manager
Advertisement
Featured Content

Latest Collections

Advertisement