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Change the Story - OOH

Campaign
Agency Network: 
Published/Aired: 
March 2018

Description

To encourage young men in high schools to speak up when witnessing sexual harassment, Children of the Street Society created ads urging students to break their silence. By scanning custom Snapchat snapcodes, our audience was given a tool—on a platform they’re already using—to stand up against harassment and share our message with all of their followers.

Outdoor advertisement created by Cossette, Canada for Children of the Streets Society, within the category: Public Interest, NGO.

Advertising Agency: Cossette, Vancouver, Canada
Executive Creative Director: Michael Milardo
Associate Creative Director: Pierre Chan, Scott Schneider
Art Director: Jake Hope
Copywriter: Leila Nadery
Account Executive: Sean O'Callaghan
Producer: Kate Kusza
Director: Philip Jarmain
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