Agency Network: 
Published/Aired: 
July 2009
Charlotte 49ers Football:  Goal post
Charlotte 49ers Football Outdoor Ad -  Goal post

Description

Fans of The University of North Carolina at Charlotte are coming together to help bring college football to this campus and this city. These billboards were designed to look like giant goal posts and are now visible throughout Charlotte helping to rally fans around this effort.

Outdoor advertisement created by LGA, United States for Charlotte 49ers Football, within the category: Recreation, Leisure.

Caption

Our fans are putting goal posts up.

Advertising Agency: Luquire George Andrews (LGA) Advertising, Charlotte, North Carolina, USA
Creative Director: Steve Dunkley
Group Creative Director: Todd Aldridge
Art Director: Jon Cain
Copywriter: Margaret Bond
Photographer: Kim Hummel
Account Executive: Brooks Luquire
Account Coordinator: Jane Beasley
Media Director: Shawn Gordon
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Highest Rated

Guest's picture

Maybe you should stop hiding as a guest yourself and reveal your real identity, "huh"?

Guest
Guest's picture

This will not win any awards. Straight to the garbage bin it goes.

Guest
Guest's picture

Hey hack, Maybe try to be a little more constructive with your comments. It's not the best ad ever but a little respect would be nice. Why don't you show your portfolio online then we can all write random guest comments on it just like this piece.

Guest
bknowlden's picture

I agree, that dude is an ass-clown. But you probably work at this agency which is why you are not logged in either. I personally like the idea, but I also think this site attracts spineless dick bags from time to time and its the price of getting your work seen.

creative use of media, but the message is ambiguous and not very satisfying.

bknowlden
Activity Score 3635
Art Director |

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brandon

www.brandonknowlden.com

Copy_Can's picture

Kind of like, ass-clowns who comment right on this board on a non-traditional ad for a fencing school done by Rethink, and then, a couple of months later, do the EXACT same idea at their current agency?

Copy_Can
Guest's picture

ZING!

Guest
bknowlden's picture

thanks for looking at my book : )

bknowlden
Activity Score 3635
Art Director |

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brandon

www.brandonknowlden.com

Copy_Can's picture

I didn't look at your book, I (just like many) never forget a hack.

Copy_Can
lucdesaulniers's picture

Ditto. Nice creative use of installed board

lucdesaulniers
Activity Score 1125
Ed Mintone's picture

?

Ed Mintone
Activity Score 581
Other
Pedestrian's picture

I'm sorry. What the hell is the message here? Our fans put goal posts up? WHAT?

Pedestrian
Activity Score 492
JPhilly's picture

I like the goal post installation, but what does the message mean. I don't get it at all. How are fans putting goal posts up?

JPhilly
Activity Score 171
Student- Ohio University |

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Website: http://jakephillips.net
Blog: http://jakephillips.wordpress.com

Guest's picture

I looked at the website. It looks like the team doesn't exist yet. They are selling seats in order to get in started.
So I guess the message is that the fans are putting goal post up , instead of tearing them down.

Guest
Guest's picture

up for review in 6 mos.

Guest
Guest's picture

I get it, putting them up due to building a new team. That is very clever! I like this, it would turn my head if I was driving down the road and peak enough interest to check it out online. Well done

Guest
Guest's picture

It's fine. Next.

Guest
Guest's picture

i like the goal post execution, but i have no idea what the ad is communicating.

Guest
Guest's picture

the person who wrote the first comment is pobably the worst advertising creative ever. what an ass-remark.
maybe Show us YOUR work huh.

Guest
Guest's picture

Maybe you should stop hiding as a guest yourself and reveal your real identity, "huh"?

Guest
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