The Mountain Intervention

Agency Network: 
Published/Aired: 
November 2021

Description

The peak of your career or, perhaps, an even higher peak? Highliners perform a breathtaking feat in Sao Paulo between two skyscrapers to create an unexpected OOH.

“The Mountain Intervention”, from Cerveza Patagonia, wants to get people to reflect about their priorities in life.

In the middle of the chaos of Sao Paulo, the busiest city in Brazil, 135 metres up in the air, athletes walk along a 125-metre highline to get people to reflect about the way they live their lives in big cities.

Outdoor advertisement created by Beta Collective, Brazil for Cerveza Patagonia, within the category: Alcoholic Drinks.

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