2018 was the year of the most controversial election in Brazil. And to step into the conversation, we brought the subject of something common to every candidate: the promises over constructions which will never be finished.
We mapped in the state of São Paulo several works halted for more than 10 years and placed outdoors in front of them, in order to show that with C&C there’s no halted construction. And also, remembered the electors about politicians that never fulfill their promises.
Outdoor advertisement created by Publicis, Brazil for C&C, within the category: Industrial, Agriculture.
Creative Director: Elisa Gorgatti
Art Directors: Saymon Souza Medeiros, João Noronha
Copywriters: Saymon Souza Medeiros, Elisa Gorgatti, Lucas Dias
Photographers: Tomás Nassif Cytrynowicz, Thiago Pompeia
Additional Credits: Liliany Samarão, Bruna Pavanni Machado, Rafaela Braga, Vitoria Favaron