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Campaign
Agency Network: 
Published/Aired: 
December 2012

Description

Outdoor advertisement created by BBDO, Australia for Carlton Dry, within the category: Alcoholic Drinks.

Advertising Agency: Clemenger BBDO, Melbourne, Australia
Creative Chairman: James McGrath
Executive Creative Director: Ant Keogh
Art Director: Nic Buckingham
Copywriter: Nick Kelly
Agency Producer: Mary Darzi
Photographer: Neil Bailey
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Highest Rated

Boetinho's picture

Guess Carlton Dry wil get you so drunk you will dress in a jacket made of toast.

Boetinho
Activity Score 90
Copywriter at Fitzroy
Roger Keynes's picture

Come on. We've ALL been there. ;)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

pierrelastname's picture

and???

pierrelastname
Activity Score 2869
Copywriter
jackmancer2017's picture

I don't really get it, but I'm not sure if that's needed. It's a fun ad that grabs your attention for a few seconds. I saw the logo, that's what it does.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
Klara K.'s picture

Just grabbing something dry to demonstrate that it's "dry beer" doesn't do the work. Plus the message is very unclear.

Klara K.
Activity Score 3343
Charles University in Prague
kleenex's picture

WHY!?!?!?

kleenex
Activity Score 52674
Web Designer/Developer
Troll's picture

It makes absolutely no sense whatsoever.
While the visuals are entertaining it does nothing for me or the brand.

Troll
Activity Score 676
Copywriter |

@TrollusMaximus
http://www.behance.net/trollus_maximus

Nike Diesel's picture

Love this campaign.

Nike Diesel
Activity Score 13630
Art Director
Boetinho's picture

Guess Carlton Dry wil get you so drunk you will dress in a jacket made of toast.

Boetinho
Activity Score 90
Copywriter at Fitzroy
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