Snorkel

Campaign
Agency Network: 
Published/Aired: 
December 2012
Carlton Dry:  Snorkel

Description

Outdoor advertisement created by BBDO, Australia for Carlton Dry, within the category: Alcoholic Drinks.

Advertising Agency: Clemenger BBDO, Melbourne, Australia
Creative Chairman: James McGrath
Executive Creative Director: Ant Keogh
Art Director: Nic Buckingham
Copywriter: Nick Kelly
Agency Producer: Mary Darzi
Photographer: Sean Fennessey
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Highest Rated

helvet.lang's picture

It makes no sense ! And overall, it's not funny...

helvet.lang
Activity Score 176
Copywriter at FRANZ&RENÉ |

-just my opinion-

Roger Keynes's picture

Now THAT'S what I call insight. ;)

Roger Keynes
Activity Score 5458
Copywriter |

The Jobless Writer
Will Think for Salary

MindDrift's picture

Please share the revelation with us, ignorant mortals.

MindDrift
Activity Score 1154
Art Director
Klara K.'s picture

Roger, you seem to get this campaign. Could you please explain?

Klara K.
Activity Score 3269
Charles University in Prague
MindDrift's picture

Found this explanation on campaignbrief.com: "Carlton Dry has launched a new national outdoor campaign that is another chapter in the 'Hello Beer' story created by Clemenger BBDO Melbourne.
It explores some of the possibilities that come about when people open the portal to the unexpected and random." http://www.campaignbrief.com/2012/12/carlton-dry-shows-unexpected-s.html

MindDrift
Activity Score 1154
Art Director
Roger Keynes's picture

There's nothing to it, guys. Literally. (including insight!)
It's pure Australian male larrikin, silliness.
Ad intellect out. Beer in.
Even the CB rationale takes the piss. Cheers! :)

Roger Keynes
Activity Score 5458
Copywriter |

The Jobless Writer
Will Think for Salary

ankitadv's picture

nice creative

ankitadv
Activity Score 738
helvet.lang's picture

It makes no sense ! And overall, it's not funny...

helvet.lang
Activity Score 176
Copywriter at FRANZ&RENÉ |

-just my opinion-

metis's picture

Great.

metis
Activity Score 411
Copywriter
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