Cheerleader

Campaign
Agency Network: 
Published/Aired: 
January 2012
Carlton:  Cheerleader

Description

Outdoor advertisement created by BBDO, Australia for Carlton, within the category: Alcoholic Drinks.

Caption

Best served fresh. In a glass. In a pub. By a cheerleader. We should stop now.
Carlton draught. Made from beer.

Advertising Agency: Clemenger BBDO, Melbourne, Australia
Creative Director: Ant Keogh
Art Director: Anthony Phillips
Copywriter: Richard Williams
Photographer: David Rosendale
Agency Producer: Mary Darzi
Account Director: Nick Cohen
Account Manager: Brendan Taylor
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Highest Rated

Olafski001's picture

Made from beer.
like

Olafski001
Activity Score 1193
Copywriter |
Roger Keynes's picture

Clink!

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

somecopywriter's picture

The rest are ok. This one rocks me socks.

somecopywriter
Activity Score 1113
Copywriter at Boomtown
mr.x's picture

Stopped a little too early.

mr.x
Activity Score 998
Forsbergs Skola
guillemrd's picture

It made me smile. Good one.

guillemrd
Activity Score 4
andylefty's picture

Not so much for me.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
Nike Diesel's picture

Hilarious! Lovin' it.

Nike Diesel
Activity Score 13718
Art Director
jackmancer2017's picture

When are beer brands going to stand out by saying something new? Oh well, I guess this stereo-typicy works.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
jackmancer2017's picture

When are beer brands going to stand out by saying something new? Oh well, I guess this stereo-typicy works.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
bate_palmas's picture

Yeah it does work. Especially in Oz. Congrats!

bate_palmas
Activity Score 1479
Olafski001's picture

Made from beer.
like

Olafski001
Activity Score 1193
Copywriter |
Billoughsby's picture

The copy is all that makes this different from 1M other sweaty glass beer ads. Viva la différence.

Billoughsby
Activity Score 5160
Art Director |

That's it.

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