Advertisement

Unicorn

Campaign
Agency Network: 
Published/Aired: 
June 2010
Caritas:  Unicorn

Description

Outdoor advertisement created by BBDO, Germany for Caritas, within the category: Public Interest, NGO.

Caption

Protect your child's room from violence.
Media tips for parents: www.caritas.de

Advertising Agency: BBDO, Düsseldorf, Germany
Chief Creative Officer: Toygar Bazarkaya
Executive Creative Director: Sebastian Hardieck
Art Director: Lena Tuczek
Copywriter: Kenny Blumenschein
Illustrator: Patricia Waller
Photographer: Patricia Waller
Art Buyer: Eva A Wengen
Advertiser’s Supervisor: Verena Schoedel
Account Manager: Bianca Sauer
Account Supervisor: Eva-Maria Kalcker
Log in or register to post comments
mikeelrapido's picture

Strong one.

mikeelrapido
Activity Score 1929
Copywriter at Evo S.C. |

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

Guest's picture

I like the 'soft' approach they have taken to address this subject. They’ve been smart enough not to bring war toys and stuff to depict violence.

Guest
Roshan Quintus's picture

I like the 'soft' approach they have taken to address this subject. They’ve been smart enough not to bring war toys and stuff to depict violence.

Roshan Quintus
Activity Score 667
Saatchi & Saatchi - Sri Lanka |

bite me

jponino's picture

good enough, i specially appreciate the way of art directing in that advert
Anyway BBDO is rarely out of the point

jponino
Activity Score 601
Copywriter at ISCOM, copywriter and art director
jponino's picture

good enough, i specially appreciate the way of art directing in that advert
Anyway BBDO is rarely out of the point

jponino
Activity Score 601
Copywriter at ISCOM, copywriter and art director
SoCH_TO's picture

Strong Message !! Nice Campaign !!

SoCH_TO
Activity Score 970
Art Director |

Live with Passion

Guest's picture

Really nice campaign and won silver last week in cannes.

Guest
PERP's picture

You've seem to forgot the part where you tell the parents to cover the kids eyes when confronted with this, once any child will be attracted to the stuffed animal instantly.

PERP
Activity Score 433
Art Director |

.: look for the green giant on the label :.

lynnholilin's picture

Excellent way to get across a heavy message using iconic imagery.

lynnholilin
Activity Score 118
Graphic Designer |

Lynn Ho
Decision Communications Pte Ltd
Advertising Agency Singapore
www.decisioncom.com

joelapompe's picture
joelapompe
Activity Score 3925
Guest's picture

This has been around for about 4 years now, I really hope they paid the person who originally knitted these:

http://www.flickr.com/photos/72906716@N00/120918931/in/set-72057594095330901/

Guest
TommyO's picture

This one is the strongets, as it's one toy killing another, not just a shovel or a knife, which could indicate a platying child.

TommyO
Activity Score 1866
Copywriter |

That's me!
http://resiseymilim.wordpress.com

flurl's picture

The art direction is beautiful, the copy is a bit iffy. Are we supposed to be protecting the child's room or the child? Could have been said in a more organic way. Stunning work, nonetheless :)

flurl
Activity Score 97
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement
Campaign Submission
Upload Your Work
Get Featured on AotW
Submit Now