Description
Outdoor advertisement created by BBDO, Germany for Caritas, within the category: Public Interest, NGO.
Protect your child's room from violence.
Media tips for parents: www.caritas.de
Chief Creative Officer: Toygar Bazarkaya
Executive Creative Director: Sebastian Hardieck
Art Director: Lena Tuczek
Copywriter: Kenny Blumenschein
Illustrator: Patricia Waller
Photographer: Patricia Waller
Art Buyer: Eva A Wengen
Advertiser’s Supervisor: Verena Schoedel
Account Manager: Bianca Sauer
Account Supervisor: Eva-Maria Kalcker
Strong one.
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I like the 'soft' approach they have taken to address this subject. They’ve been smart enough not to bring war toys and stuff to depict violence.
I like the 'soft' approach they have taken to address this subject. They’ve been smart enough not to bring war toys and stuff to depict violence.
bite me
good enough, i specially appreciate the way of art directing in that advert
Anyway BBDO is rarely out of the point
good enough, i specially appreciate the way of art directing in that advert
Anyway BBDO is rarely out of the point
Really nice campaign and won silver last week in cannes.
You've seem to forgot the part where you tell the parents to cover the kids eyes when confronted with this, once any child will be attracted to the stuffed animal instantly.
.: look for the green giant on the label :.
Excellent way to get across a heavy message using iconic imagery.
Lynn Ho
Decision Communications Pte Ltd
Advertising Agency Singapore
www.decisioncom.com
Remind me this film :
http://www.youtube.com/watch?v=EBuPcY522PA
This has been around for about 4 years now, I really hope they paid the person who originally knitted these:
http://www.flickr.com/photos/72906716@N00/120918931/in/set-72057594095330901/
This one is the strongets, as it's one toy killing another, not just a shovel or a knife, which could indicate a platying child.
That's me!
http://resiseymilim.wordpress.com
The art direction is beautiful, the copy is a bit iffy. Are we supposed to be protecting the child's room or the child? Could have been said in a more organic way. Stunning work, nonetheless :)
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