Ovens out of transit shelters
Description
Colle+McVoy helped Caribou Coffee launch its new hot breakfast sandwiches in a very warm way that benefits Minnesotans during wintertime. The agency created ovens out of transit shelters, including real heat, to showcase the hot and delectable new menu items.
Outdoor advertisement created by Colle+McVoy, United States for Caribou Coffee, within the category: Non-Alcoholic Drinks.
Executive Creative Director: Mike Caguin
Group Creative Director: Eric Husband
Design Director: Ed Bennett
Copywriter: Lee Hanson
Art Director: Ben Clymer
Producer: Brad Smith
Art Buyer: Chris Peters
Photography: Terry Brennan
That's smart and useful. Can't believe nobody has done this before.
.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.
Ha! This is cool.
That would be viral. awsome!
A man inside an oven? That should be a viral for Natzi propaganda. BAD!
Beautiful......... But it is not a photograph
Saidu Karinga
The Idiot
Cool, but feels overworked.
i.e. the added on controls on top.
The Jobless Writer
Will Think for Salary
is this for real? it looks like a simulation of an outdoor
Fantastic. I wish I did this. 10/10
Just needs a guy in a hamburger costume waiting for the bus! :p
I agree with Roger it is a bit overdone, but the idea is great! Advertising as a service = good!
Nothing to add but agreement.
Kind of surprised by the reaction to this, especially CP. IMO, this is a lot cooler:
http://mc-j.com/#/work/whataburger/outdoor/wabout01
Seems more relevant. I mean it's cool, but it's not that cool. Gave it a 5/10.
Incredibly smart.
Great use of a bus stop...
Let's see a video of people's expressions.
I can't ever trust those, seems fake like most of the "reactions" are from family, friends, or interns.
Yes. It would be great to see a vid.
Nice, It surely makes you want a nice hot cup of tea and a burger... while you are out freezing!
not very new, kinda smells like this:
http://newcreatives.com/work/1197754188/1225921335.png
wow.. increible.. i like it
simple, clever, effcient
I know it's cool and all, but how much fossil fuels/electricity is being used to create heat that's immediately dissipating into the air? What a waste. I'm never going there again.
hamdammit i was just thinking the same thing. if they are going to heat a bus station they need to at least keep it closed, otherwise they are wasting SO much energy im sure on a cold minnesota night.
Very nice, i'd love to have my picture taken there!
not the first heated bus shelter, but looks nice
Just do it
awesome !!
good use of out door media
good use of out door media
Nice idea but similar to this one, awarded w/silver @ El Ojo de Iberoamérica 5 months ago:
Awesome is the word!!!
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