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Demolished houses

Agency Network: 
Published/Aired: 
July 2010
Caravania Outdoor Ad -  Demolished houses

Description

Demolished houses leave physical traces on the houses they were attached to. This is where we put banners.

Outdoor advertisement created by Jung von Matt, Germany for Caravania, within the category: Transport.

Caption

Take your home with you. Caravans at caravania.de

Advertising Agency: Jung von Matt/Neckar, Stuttgart, Germany
Creative Directors: Holger Oehrlich, Philipp Barth
Art Director: Stephanie Wiehle
Copywriter: Lars Wagner
Photographer: Tobias Tragl
Account Supervisor: Jasmin Eisele
Agency Producer: Anja Geib
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morse's picture

Nice media positioning, but what the hell is the product? And, the design of the poster is hideous! :)

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

cracker66's picture

the product is a camper...
idea boring, did the client design the poster?

cracker66
Activity Score 163
Copywriter
piratasolar's picture

Nada bueno.

piratasolar
Activity Score 149
Creative Director at Técnico Superior en Propaganda y Publicidad / Licenciado en Comunicación Social
deuBleuDi's picture

smart approach, lateral thinking, simple and straight to the point

deuBleuDi
Activity Score 265
Art Director
andyStock's picture

Love the idea and media placement. However the design of the poster is very boring.

andyStock
Activity Score 666
cracker66's picture

Since when is it the purpose of a caravan or camper to "take your home with you"?

cracker66
Activity Score 163
Copywriter
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