Poison

Campaign
Agency Network: 
Published/Aired: 
January 2009
canstop:  Poison
canstop Outdoor Ad -  Poison

Also From This Campaign

Description

Outdoor advertisement created by 1pointsize, India for canstop, within the category: Public Interest, NGO.

Caption

Smoking kills 30 times more people than poisoning.

Advertising Agency: 1pointsize, Chennai, India
Executive Creative Director / Photographer: Sharad Haksar
Creative Director: Anantha Narayan
Art Director: Vel
Copywriter: Prakash
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Highest Rated

whitespace's picture

technically, smoking is poisoning.

whitespace
Activity Score 1953
Creative Director
whitespace's picture

technically, smoking is poisoning.

whitespace
Activity Score 1953
Creative Director
hellosurjeet's picture

Yes, I agree.

hellosurjeet
Activity Score 16
Art Director at Art Director, New Delhi, India. Worked with agnecies like Dentsu Marcom, Equus Redcell (a wpp Company), Ogilvy & Mather, McCann Ericsson. |

Sehmi Singh Surjeet
Creative Director, New Delhi, India.

Guest's picture

I didn't realise so many people died of poisoning.

Guest
Guest's picture

tan, tan, pero tan visto!!!!

Guest
Guest's picture

tide

Guest
Guest's picture

yawn 3/10

Guest
Guest's picture

Its already in luizers Archive Asshole

Guest
Guest's picture

just because something is in archive does NOT necessarily make it good. half the stuff in Archive is crap.

Guest
brain123's picture

That's because the art direction is rather decent. The idea is cheesy and old.

brain123
Activity Score 830
Creative Director at Crea DRAFTFCB
purplehazegirl's picture

n one more thing .. there should have been used white parts and unused white parts of the cigarettes ... how is that yellow n white are of the same length.. looks too forced...

purplehazegirl
Activity Score 52
Photographer
Guest's picture

Already done

Guest
pawan nimrani's picture

funny

pawan nimrani
Activity Score 44
deepak advertising indore
Guest's picture

nothing great and i think it hasbeen done :)

Guest
Guest's picture

very average.

Guest
AdvMan's picture

It's so bored!
Tasarım ve fikir olarak sıklıkla kullanılan bir yöntem. Sıkıcı ve dikkat çekici değil.

İyi Reklam, Kötü Reklam
www.fikirbenim.blogspot.com

AdvMan
Activity Score 299
www.fikirbenim.blogspot.com |

www.fikirbenim.blogspot.com

joelapompe's picture

is it copycat day today or what ??? Thanks anyway, it's a great ad for my website :-)

http://www.joelapompe.net / Facebook : Joelapompe

joelapompe
Activity Score 4025
joelapompe's picture

it was a bronze lion in 2005... not so long ago :
http://www.joelapompe.net/2009/01/14/done-to-death-mortelle-ressemblance/

http://www.joelapompe.net / Facebook : Joelapompe

joelapompe
Activity Score 4025
hellosurjeet's picture

Art: Decent Art Direction.
Copy: Needs attention (cos Smoking is also slow poisoning).
Idea: Such works r more of gud art direction than d originality of d idea.

-Sehmi Singh Surjeet

hellosurjeet
Activity Score 16
Art Director at Art Director, New Delhi, India. Worked with agnecies like Dentsu Marcom, Equus Redcell (a wpp Company), Ogilvy & Mather, McCann Ericsson. |

Sehmi Singh Surjeet
Creative Director, New Delhi, India.

Guest's picture

Just because something has been done, doesn't make it ineffective. Wheels have been around thousands of years, are we going to start criticizing the makers of wheels for not being more creative?

The facts here are as follows:

1) This is not an ad for a specific product, it is more of a public service announcement.
2) The general public doesn't look at ads all day and doesn't know/care if something has been done before.

Try to comment on whether THIS AD communicates the desired message effectively. Stop criticizing the agency or artists and start critiquing the ad, that's why we're supposed to be here in the first place!

Guest
joelapompe's picture

You're right I didn't mean it's uneffective. It's ok to put these in India because people there never seen this message.
But then, why send it to Adsoftheworld or to any creative award???

http://www.joelapompe.net / Facebook : Joelapompe

joelapompe
Activity Score 4025
luispiter's picture

---
http://mimundoenotromundo.blogspot.com/

I do not know .. I like but is a resource used too

luispiter
Activity Score 2756
comunication
Guest's picture

Such a dated idea and technique. And most of the stuff in luezers is Ass. this stuff won't be seen in any shows, ever.

Guest
Guest's picture

it is like indian commercial movie

Guest
Guest's picture

here ,may your idea wrong or right , response for this add is higher ,

if you work better once again on this may be you will get much better add

according to me its good,

Guest
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