Agency Network: 
December 2016
Cancer Institute NSW: Slop


In an Australian media-first, the newest out-of-home campaign from the Cancer Institute NSW is utilising UV Index data to trigger sun smart messages based on real-time radiation levels. Created in partnership with JCDecaux, UM, and Soap, the sun ‘smart’ dynamic campaign aims to alert passers by to the dangerous effects of exposure to UV rays, while also providing simple steps that can be taken to avoid UV damage.

Outdoor advertisement created by Soap, Australia for Cancer Institute NSW, within the categories: Health, Public Interest, NGO.


Slop on sunscreen

Advertising Agency: Soap, Australia
Media agency: UM
Media: JCDecaux Innovate
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