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X Man’s Life, Buck

Campaign
Agency Network: 
Published/Aired: 
January 2012

Description

These are the first two ads in a series of the burly “Canadian Hunter” character defying death and kicking ass in the wild. The artwork was inspired by stag magazine covers from the 1950’s and 1960’s (Man’s Life, Man’s Action, True Adventure, and Stag magazine).

Outdoor advertisement created by Cornett-IMS, Canada for Canadian Hunter Whiskey, within the category: Alcoholic Drinks.

Caption

More Bang For The Buck

Advertising Agency: Cornett-IMS, Canada
Illustrator: Brad Mancuso
Art Director: Jason Kaufmann
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Hadrons's picture

I like the illustration, don't care for the slogan.

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

jmcguireguthrie's picture

Love it! Grrrr!

jmcguireguthrie
Activity Score 8
Public Relations
kelleynalli's picture

Another amazing piece of art!

kelleynalli
Activity Score 6
Planner
kleenex's picture

The art is really good.

kleenex
Activity Score 52724
Web Designer/Developer
andylefty's picture

You have been an actual bottle, not a vectored orange-looking drink.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
iambusy's picture

sold

iambusy
Activity Score 2219
Copywriter |

busy.

MicheleVirgilio's picture

Good art but not the inside message. Peace for animals.

MicheleVirgilio
Activity Score 2617
Big McLargehuge's picture

Just Only John: I think the "wolves" are his pet siberian huskies (shown on the bottle).

I agree that it doesn't exactly scream animal rights; but I'd like to think it was done tongue-in-cheek, playing with the idea of how whiskey makes you feel, in light of itself.

Or maybe that's the whiskey talking.

Big McLargehuge
Activity Score 76
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