Advertisement

The full story

Agency Network: 
Published/Aired: 
July 2015

Description

Calvin Klein Jeans introduced “Meet Us”, a campaign highlighting the new ways in which today’s young people think about love, dating, and sex. Through provocative imagery overlaid with sexually charged texting screenshots, Mother New York created a multimedia campaign that shares intimate details, inspired by real­life stories from real young people around the world.​T​rue to today’s form of seeking connections, the campaign will be integrated within dating social app Tinder, as one of the first brands permitted to advertise within the app. Running across 27 markets around the world, “Meet Us” will be featured on non­traditional outdoor media, such as large­format static LED screens and street furniture in key global cities like Bangkok and Sao Paulo. One of the main campaign images, a same sex embrace, will debut on the brand’s signature billboard on Houston Street in Soho on August 3rd.

Outdoor advertisement created by Mother, United States for Calvin Klein, within the category: Fashion.

Advertising Agency: Mother, New York, USA
Log in to post comments

Highest Rated

Culture's picture

Whaaaaaaattttt????

Culture
Activity Score 978
Creative Director
halaby87's picture

So sex mainly

halaby87
Activity Score 10502
Marketing Manager |

M.Halaby

Culture's picture

Whaaaaaaattttt????

Culture
Activity Score 978
Creative Director
kleenex's picture

This was a full on waste of money.

kleenex
Activity Score 58721
Web Designer/Developer
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement
Campaign Submission
Upload Your Work
Get Featured on AotW
Submit Now