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Published/Aired: 
July 2011

Description

Outdoor advertisement created by Goodby Silverstein & Partners, United States for California Milk Processor Board, within the category: Non-Alcoholic Drinks.

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Highest Rated

Hadrons's picture

well, I love this campaign. Maybe it's catering women like me.. :-))

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

morse's picture

I don't understand this campaign. And even after visiting the site I still don't.

morse
Activity Score 18087
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

atb2005's picture

How old are you? Just curious. All the lines are meant to be sarcastic. You have men apologizing for things they should not be apologizing for. PMS-plagued women are "bitches".

This is a very odd, as in stupid, approach to promoting milk consumption. I think it will backfire for women won't like it. I don't know what utter genius came up with this idea.

atb2005
Activity Score 13557
NataliaLima's picture

I actually gave a good laugh. But it takes a sense of humor most people (and women pmsing) lack.
But I wish there was something targeting woman, not just man. Since we are the ones suffering from it and we are the ones who control our eating habits.

NataliaLima
Activity Score 1380
Rotzgoht's picture

This. What you said, because without it, this is an ineffectual campaign meant to make the boys laugh. It will not sell milk one iota and is therefore a failure. Your point about targeting women might have given this a modicum of viability. As for the ads as they stand, they're fun to laugh at, not with.

Rotzgoht
Activity Score 186
stevel's picture

Anyone know the name of that brush font?

stevel
Activity Score 423
erkranktsyrup's picture

I do believe it's sign painter.

erkranktsyrup
Activity Score 4
stevel's picture

Pretty close!! Thank you so much!

stevel
Activity Score 423
ace85le's picture

I think it's awkward and forced. The whole concept, that is.

ace85le
Activity Score 3935
Marketing Manager |

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Phillhb's picture

As a person who has suffered from a few 'Crazy B*&%h' GF's this would actually make me buy more milk, or get more milk in for that week. But i would not like to be the Media agency who is charged with getting this out. Choosing area's where female eyeballs might not see it would be a tough job. I can see a whole can of worms Exploding with this, but for the mean time, i will just say 'oh go have glass of milk' whenever GF gets all bitchy :D

Phillhb
Activity Score 335
kleenex's picture

Bad concept. A waste of money,

kleenex
Activity Score 53276
Web Designer/Developer
Hadrons's picture

well, I love this campaign. Maybe it's catering women like me.. :-))

Hadrons
Activity Score 6041

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

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