Agency Network: 
June 2008


Outdoor advertisement created by Lowe, Switzerland for Burn, within the category: Non-Alcoholic Drinks.


Are you bad enough?

Advertising Agency: Draftfcb/Lowe Group, Zurich, Switzerland
Creative Director: Nicolas Vontobel
Art Directors: Sebastian Hugelshofer, Jean-Marc Grubenmann
Copywriter: Ivan Madeo
Photography: Roger Schneider
Art Buyer: Melanie J. Auerbach
Account Supervisors: Gabrielle Lommel, Stefan Naef
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Mavwreck's picture


mmackinven's picture

Oooh wow I'm so bad to think of dock!!!

Activity Score 1608
Art Director at Freelance |

consolidated.db's picture

I don't mind the idea of challenging people to go deface the billboard, but the line 'Are you bad enough' is kinda gay.

Id like to try something a lot more direct and challenging. (I don't know - 'gotitinya?!')

Michael Jackson was bad. In the 80s. No kids wanna be self-labeled 'bad.'

Activity Score 545
Copywriter at Ad Land
Crisp One's picture

YEA apseudobeing ! Next time be a lil more P.C.

I'm pretty sure the official term is Heterosexually Challenged or Vaginaphobia

Crisp One
Activity Score 2005
Other at New York
Guest commenter's picture

The term "kinda gay" is rather offensive. And I don't think they meant the Michael Jackson kind of "bad". I think it's more of a naughty bad, rather than a cool bad. IMHO. And stop saying things are "Gay" (unless you are describing a same sex couple).

Guest commenter
what the duck?'s picture

Its not kinda gay..but its damn gay...and its offensive because it is..thats how the world with it.

its not only the ad..but the product looks like lighter fluid to me

what the duck?
Guest commenter's picture

the comments sounds like some bad anti gay campaign...grow up boys...

Guest commenter
Crisp One's picture

get an account, then talk sh*t

Crisp One
Activity Score 2005
Other at New York
Guest commenter's picture

fuck you, dickhead

Guest commenter
Guest's picture

Enough with the insensitive gay comments. You insult many of your peers, and even more so, yourselves.

Blair Semenoff's picture

Hey GUEST COMMENTATOR(s) do you need your Mommy's help to sign you up for an account?? mmmmmmm little boy

Blair Semenoff
Activity Score 651
TruAction Flix provides companies with a new promotional product aimed toward the youth market. This simple yet highly effective marketing tool touches on the 3 main dynamics of neuromarketing; attention, emotional engagement and memory attention