Traditionally Italians enjoy Easter holidays flame grilling with family and friends in the park. But for the second year in a row, this was not possible due to Covid-19 restrictions.
Grilling at home seemed to be the only solution. However, we know home BBQs don't always go to plan and even result in newsworthy disasters, with several cases having been photographed and reported by Italian newspapers.
We turned real pieces of news into billboard ads to communicate the Burger King® delivery service. Obviously, only incidents that did not involve people or cause particular damage to homes were used as irreverent reminders to all that sometimes, it’s better to leave grilling to those who know best.
Outdoor advertisement created by Wunderman Thompson, Italy for Burger King, within the category: Food.
Chief Executive Officer: Giuseppe Stigliano
Chief Creative Officer: Lorenzo Crespi
Creative Directors: Pas Frezza, Luca Iannucci
Creative Supervisor Copy: Federica Rebuzzini
Senior Art Director: Fabio Pistoia
Account Supervisor: Claudia Longo
Motion Designer: Morgan Storti