E-scooters have conquered the streets all-over the world. And those funny vehicles have become a major health issue everywhere. The biggest painkiller brand in Finland, Burana is here to fight the pain. So they teamed up with e-scooter provider Samocat and brought helmets to the streets of Helsinki. People can now use the helmets for free and Burana makes meaningful marketing under tight restrictions of pharmaceutical advertising.
Outdoor advertisement created by DDB, Finland for Burana, within the category: Pharmaceutical.