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No pedestrian

Campaign
Agency Network: 
Published/Aired: 
June 2014

Description

Outdoor advertisement created by Lowe, China for Buick, within the category: Automotive.

Advertising Agency: Lowe, Shanghai, China
Chief Creative Officer: Norman Tan
Senior Creative Director: Qiang Zeng
Senior Copywriters: Cherry Wang, Willow Yang
Creative Group Head: Hans Han, Kidd Zhang
Senior Art Director: Zhenjiang Chen
Print Production Manager: Xiaowei Zhu
Senior Account Manager: Sue Lu
Chairman / CEO: Kitty Lun
English Copywriter: Jeremy Chia
Photographer: Yang Tan
Executive Producer: Johnson Tan
Producer: Ken Xie
Retouching Manager: Ming Ching Gan
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Highest Rated

Yro's picture

There is this ad campaign with animals and traffic signs, but people didn't like it, that was to crazy.
http://theinspirationroom.com/daily/print/2010/10/audi_bi_xenon_deer.jpg

Then another campaign appeared with people and traffic signs, and people said, WTF is this.
http://adsoftheworld.com/media/print/ford_focus_sign

and now this amazing campaign with people and traffic sign, but this time its differently, they strip out some body parts and voilà a Cannes Lions winner.

The lesson: Less is more :)

Yro
Activity Score 158
Art Director
hmias's picture

i really don't get these

hmias
Activity Score 112
Copywriter
Reality Check's picture

@ hmias,

In two words: drive carefully.

Reality Check
Activity Score 2539
Pete R.'s picture

Strong.

Pete R.
Activity Score 3412
Illustrator
sacrilegend's picture

A Cannes Lion for a first idea?...

sacrilegend
Activity Score 3394
Copywriter
damnson's picture

Yeah, I feel the same. I don't get these at all.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

baliais's picture

I think it should be: Do Not Cross
Anyway I like the whole set of ads

baliais
Activity Score 2618
Graphic Designer
Adliber's picture

Absolutely love the look of these. Have absolutely no idea what they're trying to tell me.

Adliber
Activity Score 174
Reality Check's picture

@ Adliber,

In two words: drive carefully.

Reality Check
Activity Score 2539
is's picture

Is trying to say NO PEDESTRIAN, look what happens to her after walk into a train rail.

is
kleenex's picture

Concept is good.

kleenex
Activity Score 52690
Web Designer/Developer
Reality Check's picture

The more you look at it, the more powerful it becomes.

Reality Check
Activity Score 2539
Tamerelsawi's picture

Drive carefully to a Train?? he should be facing the other side to ppl holding the train sign

Tamerelsawi
Yro's picture

There is this ad campaign with animals and traffic signs, but people didn't like it, that was to crazy.
http://theinspirationroom.com/daily/print/2010/10/audi_bi_xenon_deer.jpg

Then another campaign appeared with people and traffic signs, and people said, WTF is this.
http://adsoftheworld.com/media/print/ford_focus_sign

and now this amazing campaign with people and traffic sign, but this time its differently, they strip out some body parts and voilà a Cannes Lions winner.

The lesson: Less is more :)

Yro
Activity Score 158
Art Director
azurêsung's picture

Simply strong.

azurêsung
Activity Score 148
Planner |

一期一会

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