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Interactive poster

Agency Network: 
Published/Aired: 
December 2011
Breast Unit Prague:  Interactive poster
Breast Unit Prague Outdoor Ad -  Interactive poster

Description

Breast lumps are often discovered by womens partners. As a part of communication launching Breast Unit Prague (clinique for preventing and curing breast cancer) we produced this poster targeting men in male areas. When they placed their hands on the poster a pair of breasts would appear. Headline: 'Touch them to ensure that they don't disappear.'

Outdoor advertisement created by Leagas Delaney, Czechia for Breast Unit Prague, within the category: Public Interest, NGO.

Caption

Touch them to ensure that they don't disappear

Advertising Agency: Leagas Delaney Prague, Czech Republic
Creative Director: Tereza Sverakova
Art Director: Lauren van Aswegen
Copywriter: Igor Paleta
Photographer: Goran Tačevski
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Highest Rated

andylefty's picture

Great. I wonder how many posters were made and if this is efficient to reach a significant audience.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design

Comments

andylefty's picture

Great. I wonder how many posters were made and if this is efficient to reach a significant audience.

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
kleenex's picture

me too.

kleenex
Activity Score 56089
Web Designer/Developer
Wordfruit's picture

Good idea.

Wordfruit
Activity Score 1023
kalankji's picture

need is to go beyond this to diagnose, the same idea is getting repeated

kalankji
Activity Score 229
F-16's picture

Really clever idea!

F-16
Activity Score 7
Producer/Director
Memetic's picture

Interesting idea but I hardly think men need to be reminded to touch their partners breasts.

Memetic
Activity Score 150
Copywriter
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