Festival Branding

Brave! Factory is an annual festival of electronic music and free art which takes place at the Kyiv Metrobud factory. Brave’s mission is to introduce people with club culture in all its glory. An important part of Brave! is its warm relationship with the festival location. Brave! doesn’t try to radically change the look of the factory. Instead, it gets inspired by the atmosphere and energy of factory shops, walkways and boiler houses, and becomes a part of this industrial giant itself. Such symbiosis of music, art and industry is utterly daring and inspiring. That’s why Brave! employed some common factory objects as a basis for the festival’s branding. Adding the fact that the festival literally brings the old factory back to life, the visual solution was to animate all these industrial things and rethink them as art objects.