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Michael

Campaign
Agency Network: 
Published/Aired: 
June 2008
Braun:  Michael

Description

Outdoor advertisement created by BBDO, Germany for Braun, within the category: Personal Accessories.

Advertising Agency: BBDO Duesseldorf, Germany
Executive Creative Director / Creative Director: Toygar Bazarkaya
Copywriter / Art Director: Daniel Aykurt
Photographer: Ralf Gellert
Art Buyer: Birgit Paulat
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Highest Rated

mikepants2005's picture

I still don't think this campaign is worth Gold. Then again what do you expect from Cannes, the 'Eurovision' of advertising!

mikepants2005
Activity Score 504
Copywriter
joalguvi's picture

no mames si lo vas a criticar, de menos analízalo como debe de ser es una idea totalmente distinta, el recurso es parecido pero no son iguales.

joalguvi
Activity Score 54
Art Director
esia's picture

similar visual but complete different idea.. And this one is much better executed.

esia
Activity Score 239
Creative Director at BBDO Berlin |

Let’s do something great together.

krautland's picture

how is this a different idea at all?

krautland
Activity Score 3214
Art Director at erm... no calls please.
salvarredy's picture

man, this work really rocks!
The pictures are great, really funny an beautiful,
the faces are incredible

Good work, congrats for the Gold!.

salvarredy
Activity Score 354
Photographer at Juan Salvarredy Photographer / Aloha Photo School |

SALVA.

www.juansalvarredy.com
http://www.containerone.info
http://thelift.tv/spain

mikepants2005's picture

This campaign falls down as:

1. It's the same execution 3 times.
2. Would guys really grow nasal hair that long, just to get them trimmed with a Braun nose trimmer?
3. They all look like old gaylords and not mafia.

The Hair restorer campaign works as:

1.It's not the same execution 3 times (Only 2 to be fair but could have easily have been 3)
2.I saw this ages ago so is more original.
3. It gives a clear product benefit. This product is so effective that anything you touch will grow hair.

mikepants2005
Activity Score 504
Copywriter
BFB's picture

Well, it works because it's funny and it makes a point. Obviously no one will grow their nose hair that long just to be trimmed. If we say that campaigns will fall just because of exhageration most of the ads around the world will fall. Some of them are good too.
Even though I like this campaign, I agree that it's the same execution 3 times. It's not a campain really, just an single print.

BFB
Activity Score 936
Copywriter
cullers's picture

3. They all look like old gaylords and not mafia.

hehehe. This is so true.

cullers
Activity Score 332
SCAD
mikepants2005's picture

I still don't think this campaign is worth Gold. Then again what do you expect from Cannes, the 'Eurovision' of advertising!

mikepants2005
Activity Score 504
Copywriter
capywriter's picture

I guess none of your work ever got rewarded in Cannes? :)

About the adds and especially the comment that no one would grow his nose hair like this just to have it trimmed with this Braun trimmer... I actually think you have to look at the adds in different way. These guys DON'T use the Braun shaver at all. They all have a lot of nose hair (exaggerated of course), but because they don't have the trimmer from Braun, the best thing they can do, is make it look like a moustache.

capywriter
Activity Score 5513
Copywriter at Freelance
StuartLittle's picture

What is the choice of Models They look strange.

StuartLittle
Activity Score 466
Other
eliaen's picture

Go Daniel, that's my homeboy!

eliaen
Activity Score 135
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