Description
Outdoor advertisement created by BBDO, Germany for Braun, within the category: Personal Accessories.
Executive Creative Director / Creative Director: Toygar Bazarkaya
Copywriter / Art Director: Daniel Aykurt
Photographer: Ralf Gellert
Art Buyer: Birgit Paulat
Highest Rated
I still don't think this campaign is worth Gold. Then again what do you expect from Cannes, the 'Eurovision' of advertising!
This idea has been done before and better:
http://adsoftheworld.com/media/print/keo_karpin_hair_vitaliser_nose?si...
http://adsoftheworld.com/media/print/keo_karpin_hair_vitaliser_ear?siz...
no mames si lo vas a criticar, de menos analízalo como debe de ser es una idea totalmente distinta, el recurso es parecido pero no son iguales.
similar visual but complete different idea.. And this one is much better executed.
Let’s do something great together.
how is this a different idea at all?
man, this work really rocks!
The pictures are great, really funny an beautiful,
the faces are incredible
Good work, congrats for the Gold!.
SALVA.
www.juansalvarredy.com
http://www.containerone.info
http://thelift.tv/spain
This campaign falls down as:
1. It's the same execution 3 times.
2. Would guys really grow nasal hair that long, just to get them trimmed with a Braun nose trimmer?
3. They all look like old gaylords and not mafia.
The Hair restorer campaign works as:
1.It's not the same execution 3 times (Only 2 to be fair but could have easily have been 3)
2.I saw this ages ago so is more original.
3. It gives a clear product benefit. This product is so effective that anything you touch will grow hair.
Well, it works because it's funny and it makes a point. Obviously no one will grow their nose hair that long just to be trimmed. If we say that campaigns will fall just because of exhageration most of the ads around the world will fall. Some of them are good too.
Even though I like this campaign, I agree that it's the same execution 3 times. It's not a campain really, just an single print.
3. They all look like old gaylords and not mafia.
hehehe. This is so true.
I still don't think this campaign is worth Gold. Then again what do you expect from Cannes, the 'Eurovision' of advertising!
I guess none of your work ever got rewarded in Cannes? :)
About the adds and especially the comment that no one would grow his nose hair like this just to have it trimmed with this Braun trimmer... I actually think you have to look at the adds in different way. These guys DON'T use the Braun shaver at all. They all have a lot of nose hair (exaggerated of course), but because they don't have the trimmer from Braun, the best thing they can do, is make it look like a moustache.
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