Giant Storage

Agency Network: 
July 2012
BrandSTIK:  Giant Storage
BrandSTIK Outdoor Ad -  Giant Storage


Brief: The USB market in India is largely dominated by global players like Transcend and SanDisk. What distinguished our product from these leading players was our superior storage capacity. Hence, we were asked to think of a low-budget idea to capitalise on this differentiating factor and try to make a mark in this highly competitive market.

Idea: Taking our superior storage capacity in mind, we made massive USB connectors and fixed them on the rooftops of multiplexes and buildings, making the entire structures appear like giant USB flash drives. The copy read, “64 GB“.

Result: The idea was widely appreciated in trade circles dealing with USBs. Even though we were a new player in the USB market, we saw an exponential increase in the demand of our stock as compared to our competitors.

Outdoor advertisement created by Publicis, India for BrandSTIK, within the category: Electronics, Technology.

Advertising Agency: Publicis, Mumbai, India
Chief Creative Officer: Ashish Khazanchi
Executive Creative Director: Tushar Kadam
Creative Directors: Vivek Rao, Shahrukh Irani
Art Directors: Girish Wadisherla, Sowmya Balakrishnan
Copywriter: Manan Pandya
Photographer: Mitesh Nitin Popat
Account Manager: Farrosh Khosravi
Log in to post comments
sanyal.sanjeet's picture


Activity Score 97
india |

sanjeet sanyal
Sr. Manager at Reliance Jio

kalpesh78's picture

yup. Copied.

Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

Rabubi's picture

Although it is the same idea, this is a far better execution.

Activity Score 560
Jackbr's picture


Activity Score 1500
Art diretor |


kalpesh78's picture

@Rabubi. If i have a reference in front of me i can always make it better in execution or idea. but that does not change the fact that its lifted / inspired.

Activity Score 2578
Chief Creative Officer at Uniqish Brand Creche |

ideas....30 minutes nahi toh free.

jackblack's picture

Done. Done. Joe LaPompe where are you brother?

Activity Score 2363
Art Director
Featured Content

Latest Collections