A Real Christmas

Agency Network: 
November 2012
Branäs:  A Real Christmas
Branäs Outdoor Ad -  A Real Christmas


Outdoor advertisement created by Bulldozer, Sweden for Branäs, within the category: Recreation, Leisure.

Advertising Agency: Bulldozer Reklambyrå, Karlstad, Sweden
Art Director: Andreas Österlund
Copywriter: Emelie Pettersson
Designer: Anna Bergström
Account manager: Catarina Szasz
Other credits: Heidie Steiness
Log in or register to post comments
DesignDine's picture

How people will understand it? by unwrapping it?

Activity Score 1313
Art Director at UK |


andreasosterlund's picture

Yes and every single unit got unwrapped. Which we counted on. ;)

Activity Score 25
Art Director at Bulldozer
venom_elite's picture


How are people meant to get the gag.

If I saw this wrapped I would just think it was a really weak ambient. I wouldn't unwrap it.

Unwrapped it's just another boring translite ad.

How many people are actually going to be exposed to the unwrapping? Like 3?

Activity Score 772
Art Director
Dictatura's picture

what the f*ke?

Activity Score 3
Art Director
Klara K.'s picture

It looks great and christmasy and I get the idea. But it doesn't have that "wow" moment - vast majority of people see it either wrapped or unwrapped, not both. And if they see them both, they might not make the connection that they belong together.

Klara K.
Activity Score 3343
Charles University in Prague
jmills25's picture

This is great!!... Using human curiosity to and to the word of mouth. I would of love or still would like to see a stop-motion or sped up hidden camera on these billboards... Just one way to increase the impact of the promo and turn it into a viral hit.

Activity Score 12
andreasosterlund's picture

Yes it did work. People did understand. I think I need to be clearer about the whole campaign. Of course we had an local online campaign together with a competion on Facebook. We had christmas-gifts hidden all over the city. And released a clue where the "treasures" were hidden, one at a time. And the online-banner unwrapped itself. Whe had lots of Santas delivering folders to bystanders and so on... So believe me it did work! Karlstad is a rather small town so a campaign like this get noticed.

Activity Score 25
Art Director at Bulldozer
Lisbon freak's picture

Ouch. Not sure at all.

Lisbon freak
Activity Score 496
Creative Director at Toronto
Featured Content

Latest Collections