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Translation

Agency Network: 
Published/Aired: 
October 2009
BMW:  Translation
BMW Outdoor Ad -  Translation

Description

Park Shore is located in an Auto Mall along with all its competitors and sought to differentiate itself from the pack. So Transit Shelter Ads were bought along the road that leads to the Auto Mall to remind what BMW really stands for.

Outdoor advertisement created by Concerto, Canada for BMW, within the category: Automotive.

Caption

Bayerishe motoren werke. German for Best Man Wins.
Find yours at Park Shore BMW.

Advertising Agency: concerto, Vancouver, Canada
Creative Director / Copywriter: Craig Redmond
Art Director: Alexis Kernaghan
Other additional credits: Peter Irving
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Issamo's picture

hahahaha great

Issamo
Activity Score 3
satrianee's picture

found in translation!!! haha. lovely.

satrianee
Activity Score 3748
soya2's picture

yes I do agree.....

I love it...

soya2
Activity Score 134
Graphic Designer at Coldwell Banker Indonesia
mcfly's picture

Idea is good, but a question about the media.

Does someone who is in the market for a brand new car take the bus?

If not then why is this ad on a bus shelter?

If I am driving to the AutoMall then I won't be able to see/read this small ad - maybe a 48 sheet would have been better?

mcfly
Activity Score 50
Graphic Designer
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