Checkmate
Description
Outdoor advertisement created by Juggernaut, United States for BMW, within the category: Automotive.
Oh baby, I'm feeling so sexy today.
That's good to hear! How about the ad above? ;)
interesting approach : )
Ha ha. Good reply to a crap ad from audi. Normally you wouldn't bother replying to a crap competitive ad, but this really stuck it to them. :-)
Reminds me of many years ago, Kawasaki ran a billboard campaign in California with the tagline "Follow the leader." Chiat day bought sites next to their billboards for their client Honda motorcycles, using the tagline "Don't follow anyone."
I saw this earlier in the week, really great. Nothing substantial in the idea really, just relevant quick thinking.
I bet it'll make some of the books, good job juggernaut.
--
brandon
this isn't the first time these two have 'sparred' off like this.
Excelent timing!. Location, location, location.
Excelent timing!. Location, location, location.
Zafra/JonyBeta.
http://micorazontusmanos.blogspot.com/
Jonathan Betancur
rockvertising.com
twitter.com/jonybeta
:::J:::
hmm
like the quick come-back idea, it's creative
but i don't get.. why 'checkmate' ???
it's like a bad comeback line that silences the room.
maybe i'm jus being critical.. sorry.
:::J:::
in chess, checkmate is when you have your opponent's king captured. it's game over. now do you get it?
:::J:::
i know chess,
now, and what in the ad or the comeback that shows any significance that the king's( audi ad in this case) checkmate'd?
There are plenty of billboards left u know, if you know what i mean...
:::J:::
the audi itself doesn't even need to be the king, the company can be the king which is in checkmate. The idea is BMW believes their car is so superior that audi can't counter it, which is why it's a checkmate.
Besides that, Audi already came up with a rebuttal, and it references the Audi R8
:::J:::
i just thought that a checkmate is when you are completely defeated. I thought not so, coz Audi can easily "rebutt" the strike.
Which is cool if you said so, a link will be fantastic.
:::J:::
just ask for it (or take 2 minutes to google it)
http://www.carthrottle.com/audi-responds-to-bmws-response/
It's sometimes smarter to accept the defeat...
And here is the 2006 battle by the way :
http://www.thetalentjungle.com/hospitality_blog/index.php/archive/1/in...
great ideaaaaaaaaa
what a great respond!don't u just love the competition spirit...
“Inspiration exists, but it has to find us working.” Picasso.
“Inspiration exists, but it has to find us working.” Picasso.
For sale : Brand new Audi A4...
;)
Media Buying Win!
I thought Audi and BMW belonged to the same company?
audi belongs to the volkswagen-group
one should not take life so seriously - as one will not come out of it alive.
your cd is not a company dude
lol! what a come back! :)
i wonder if Juggernaut bought both media placements in advance, and put up the Audi billboard themselves just so they could put up the BMW one afterwards.
it's great > 7/10 !
radical
it's brilliant, might have been better if they made the idea more clearer. maybe parking the BMW face to face with an unidentified car, and then saying checkmate
... the 'other car' is in the Audi ad. It's extremely clear.
"brilliant... but might have been better"
Are you kidding me ?
Don't you think dude that if they had parked the bmw face to another unidentified car, then it wouldn't have been an answer to the audi billboard but to another -unidentified- company and then totally crap ?
No wonder you're still driving a skoda, (check)mate...
touche!
Love it. I think back in 2004, BMW took on Jaguar with billboards too right?
BMW, Audi and Suburu all sparred in Magazine ads I believe. Audi sort of had the last laugh in that situation when they started referencing their 4 straight LeMans victories, which has several BMW's in it.
K.O.
Por eso no me gusta la publicidad que se apoya en otra marca. Ahí tienen una lección gratis.
Great one, I like it.
BMW rules
The man who stops advertising to save money is like the man who stops the clock to save time
Audi is owned.
NIce.
audi fail
Thats Some Great Hat, Harry
Thats Some Bad Hat, Harry
ok. i got it.. AUDI is a KINg!
Good one
Muy bueno. Me gusta mucho. Congratulaciones.
Ads war...
WHENEVER A PREMIUM BRAND DOES SOMETHING LIKE THIS, I ALWAYS WONDER WHAT IT'LL DO TO THE BRAND IN THE LONG RUN. AUDI STARTED THE LITTLE COCK FIGHT BY POINTING OUT BMW. BMW CAME BACK WITH A NICE HEADLINE BUT USING A PRODUCT THAT'S NOT IN THE SAME CATEGORY A4 — THE M3 (OVER 300 HP). THEN AUDI COMES BACK WITH THEIR R8 (A SUPER CAR THAT RIVALS LAMBORGHINI — WHICH BMW DOESN'T EVEN MAKE, YET).
IMAGINE PUTTING MIKE TYSON UP AGAINST AN AMATEUR BOXER. NOT REALLY FAIR. IT WOULD HAVE BEEN EVEN FUNNIER IF BMW CAME BACK WITH A 1 SERIES, AND STILL USING THE SAME HEADLINE...
just perfect
f*ckin' respect
Bmw: "checkmate."
Audi: "In your dream."
i like i am an ad lover
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