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Guest's picture

Oh baby, I'm feeling so sexy today.

Guest
ivan's picture

That's good to hear! How about the ad above? ;)

ivan
Creative Director at Ads of the World
Guest's picture

interesting approach : )

Guest
Guest's picture

Ha ha. Good reply to a crap ad from audi. Normally you wouldn't bother replying to a crap competitive ad, but this really stuck it to them. :-)

Reminds me of many years ago, Kawasaki ran a billboard campaign in California with the tagline "Follow the leader." Chiat day bought sites next to their billboards for their client Honda motorcycles, using the tagline "Don't follow anyone."

Guest
Guest's picture

or they could've said "follow us"

Guest
bknowlden's picture

I saw this earlier in the week, really great. Nothing substantial in the idea really, just relevant quick thinking.

I bet it'll make some of the books, good job juggernaut.

bknowlden
Activity Score 3647
Art Director |

--
brandon

www.brandonknowlden.com

mattattaxx's picture

this isn't the first time these two have 'sparred' off like this.

mattattaxx
Activity Score 273
SNAP Newspaper Group
Guest's picture

Excelent timing!. Location, location, location.

Guest
jonybeta's picture

Excelent timing!. Location, location, location.
Zafra/JonyBeta.
http://micorazontusmanos.blogspot.com/

jonybeta
Activity Score 364
Art Director at Leo Burnett |

Jonathan Betancur
rockvertising.com
twitter.com/jonybeta

gmint7's picture

:::J:::

hmm
like the quick come-back idea, it's creative
but i don't get.. why 'checkmate' ???

it's like a bad comeback line that silences the room.

maybe i'm jus being critical.. sorry.

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

Guest's picture

Well, Adui's ad says: " BMW your move ..."
And BMW answers: "Checkmate."

Guest
Guest's picture

in chess, checkmate is when you have your opponent's king captured. it's game over. now do you get it?

Guest
gmint7's picture

:::J:::
i know chess,

now, and what in the ad or the comeback that shows any significance that the king's( audi ad in this case) checkmate'd?

There are plenty of billboards left u know, if you know what i mean...

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

mattattaxx's picture

the audi itself doesn't even need to be the king, the company can be the king which is in checkmate. The idea is BMW believes their car is so superior that audi can't counter it, which is why it's a checkmate.

Besides that, Audi already came up with a rebuttal, and it references the Audi R8

mattattaxx
Activity Score 273
SNAP Newspaper Group
gmint7's picture

:::J:::

i just thought that a checkmate is when you are completely defeated. I thought not so, coz Audi can easily "rebutt" the strike.
Which is cool if you said so, a link will be fantastic.

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

john ler's picture

just ask for it (or take 2 minutes to google it)

http://www.carthrottle.com/audi-responds-to-bmws-response/

It's sometimes smarter to accept the defeat...

john ler
Activity Score 667
Creative Director at Euro RSCG Casablanca, Morocco
john ler's picture
john ler
Activity Score 667
Creative Director at Euro RSCG Casablanca, Morocco
gmint7's picture

:::J:::

LOL, thanks for the link pork_eater.

Bentley one is the best. is that real??

gmint7
Activity Score 2675
Art Director at ad grad @ S Francisco |

:::J:::

sebascmb's picture

great ideaaaaaaaaa

sebascmb
Activity Score 62
Editor at escuela superior de creativos publicitarios
StarlaY's picture

what a great respond!don't u just love the competition spirit...

“Inspiration exists, but it has to find us working.” Picasso.

StarlaY
Activity Score 310
Copywriter |

“Inspiration exists, but it has to find us working.” Picasso.

john ler's picture

For sale : Brand new Audi A4...
;)

john ler
Activity Score 667
Creative Director at Euro RSCG Casablanca, Morocco
Guest's picture

Media Buying Win!

Guest
Guest's picture

I thought Audi and BMW belonged to the same company?

Guest
slowrider's picture

audi belongs to the volkswagen-group

slowrider
Activity Score 648
Art Director at xxx |

one should not take life so seriously - as one will not come out of it alive.

john ler's picture

your cd is not a company dude

john ler
Activity Score 667
Creative Director at Euro RSCG Casablanca, Morocco
adjunkie375's picture

lol! what a come back! :)

adjunkie375
Activity Score 42
Guest's picture

i wonder if Juggernaut bought both media placements in advance, and put up the Audi billboard themselves just so they could put up the BMW one afterwards.

Guest
premc's picture

it's great > 7/10 !

premc
Activity Score 917
Graphic Designer at Web Designer/Graphic Designer |

radical

Guest's picture

it's brilliant, might have been better if they made the idea more clearer. maybe parking the BMW face to face with an unidentified car, and then saying checkmate

Guest
mattattaxx's picture

... the 'other car' is in the Audi ad. It's extremely clear.

mattattaxx
Activity Score 273
SNAP Newspaper Group
john ler's picture

"brilliant... but might have been better"
Are you kidding me ?

Don't you think dude that if they had parked the bmw face to another unidentified car, then it wouldn't have been an answer to the audi billboard but to another -unidentified- company and then totally crap ?

No wonder you're still driving a skoda, (check)mate...

john ler
Activity Score 667
Creative Director at Euro RSCG Casablanca, Morocco
Black Fauns's picture

touche!

Black Fauns
Activity Score 137
Copywriter at London
The J Man's picture

Love it. I think back in 2004, BMW took on Jaguar with billboards too right?

The J Man
Activity Score 38
mattattaxx's picture

BMW, Audi and Suburu all sparred in Magazine ads I believe. Audi sort of had the last laugh in that situation when they started referencing their 4 straight LeMans victories, which has several BMW's in it.

mattattaxx
Activity Score 273
SNAP Newspaper Group
Tonits's picture

K.O.

Por eso no me gusta la publicidad que se apoya en otra marca. Ahí tienen una lección gratis.

Tonits
Activity Score 349
Guest's picture

Great one, I like it.

Guest
TRICKY's picture

BMW rules

TRICKY
Activity Score 3794
Creative Director |

The man who stops advertising to save money is like the man who stops the clock to save time

chinaski's picture

Audi is owned.

chinaski
Activity Score 951
Copywriter
corndogfuneral's picture

NIce.

corndogfuneral
Activity Score 1053
Art Director
lasirenita's picture

audi fail

lasirenita
Activity Score 42
McCann Erickson
hari.'s picture

Thats Some Great Hat, Harry

hari.
Activity Score 375
Copywriter at S&S |

Thats Some Bad Hat, Harry

Guest's picture

ok. i got it.. AUDI is a KINg!

Guest
Blair Semenoff's picture

Good one

Blair Semenoff
Activity Score 651
TruAction Flix provides companies with a new promotional product aimed toward the youth market. This simple yet highly effective marketing tool touches on the 3 main dynamics of neuromarketing; attention, emotional engagement and memory attention
Guest's picture

Muy bueno. Me gusta mucho. Congratulaciones.

Guest
Zgru's picture

Ads war...

Zgru
Activity Score 28
Guest's picture

WHENEVER A PREMIUM BRAND DOES SOMETHING LIKE THIS, I ALWAYS WONDER WHAT IT'LL DO TO THE BRAND IN THE LONG RUN. AUDI STARTED THE LITTLE COCK FIGHT BY POINTING OUT BMW. BMW CAME BACK WITH A NICE HEADLINE BUT USING A PRODUCT THAT'S NOT IN THE SAME CATEGORY A4 — THE M3 (OVER 300 HP). THEN AUDI COMES BACK WITH THEIR R8 (A SUPER CAR THAT RIVALS LAMBORGHINI — WHICH BMW DOESN'T EVEN MAKE, YET).

IMAGINE PUTTING MIKE TYSON UP AGAINST AN AMATEUR BOXER. NOT REALLY FAIR. IT WOULD HAVE BEEN EVEN FUNNIER IF BMW CAME BACK WITH A 1 SERIES, AND STILL USING THE SAME HEADLINE...

Guest
Guest's picture

just perfect

Guest
Guest's picture

f*ckin' respect

Guest
Guest's picture

Bmw: "checkmate."

Audi: "In your dream."

Guest
Guest's picture

i like i am an ad lover

Guest
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