I want to be the text of a book, 2

Agency Network: 
February 2011
Blooks Bookstore:  I want to be the text of a book, 2


Outdoor advertisement created by Publicis, Brazil for Blooks Bookstore, within the category: Retail Services.


I want to be the text of a book

Advertising Agency: Publicis, Sao Paulo, Brazil
Creative Directors: Hugo Rodrigues, Kevin Zung
Art Director: Sidney Araujo
Copywriter: Rodrigo Strozenberg
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HTG¡'s picture

I'm not reading that. Too many words. Forget it.

Activity Score 38
Art Director at my head
TatiiiAlmeida's picture

I read and I like a lot. I really like the idea to use the words as character. It's about things that the words dream to be or not to be: be inside a book to be part of your life and your imagination, and not only something that you will read and forget. It's about the words that really matter.

And I like the creative art director solution, because you use papers we never pay attention.

1 and 2 are my favorites.

Activity Score 166
Copywriter at Marketing in Automotive Aftermarket at Tuba Cabos (automotive cables) |

Automotive Aftermarket Coordinator | Tuba Cabos |

vidya.shankaran's picture

This looks n feels better than the 3rd..

Activity Score 724
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