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Smiling Monuments

Agency Network: 
Published/Aired: 
August 2013
Like
45
Views
4716

Description

According to surveys, Poles are one of the least smiling nations in the world. Together with Blend-a-Med we decided to make people smile more often. To achive our goal, we changed faces of famous Polish monuments. Smiles of stone statues attracted people's smiles. That's how Blend-a-Med proved that smile changes everything.

Outdoor advertisement created by Isobar, Poland for Blend-a-med, within the category: Health.

Advertising Agency: Isobar, Warsaw, Poland
Creative Director: Maciej Nowicki
Art Director: Jacek Gierlasiński
Copywriters: Marta Hermanowicz, Konrad Słonecki
Account Director: Teresa Szabłowska
Additional credits: Bartosz Morawski, Anna Wydro, Anna Caban
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morze87's picture

That's cool. Great touchpoints, great idea and better execution!

morze87
Activity Score 3
Other
dawid336's picture

cool story, bro!

dawid336
Activity Score 3
Tesia's picture

:D:D:D

Tesia
Activity Score 3
Client Servicing
Czesław88's picture

Clever and really impressive campaign. Congrats!

Czesław88
Activity Score 4
Copywriter
kleenex's picture

Cute idea,

kleenex
Activity Score 58797
Web Designer/Developer
Paulina Kawecka's picture

Wow. Such a nice piece of work.

Paulina Kawecka
Activity Score 3
Amanda Pool's picture

I'm impressed. Can you do the same in UK, please?

Amanda Pool
Activity Score 3
Konrad Słonecki's picture

We would love to do it. :)

Konrad Słonecki
Activity Score 3
Copywriter
LuckyHope's picture

According to this case history, Poles when smiling look like Asians.

LuckyHope
Activity Score 45
KoRnick69's picture

Nice app idea, and overall concept, but Asians (mentioned above), and saying "We, The Poles" with british accent doesn't really fit, nieprawdaż?

KoRnick69
Activity Score 28
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