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Belgian beer flag

Agency Network: 
Published/Aired: 
April 2019
Beer Point: Belgian beer flag
Beer Point Outdoor Ad - Belgian beer flag

Description

Alcohol advertising in Ukraine is prohibited at the legislative level. That’s when pub Beer Point faced a problem – a full glass of beer, that would definitely attract the consumers’ attention, cannot be shown. This way it is impossible to demonstrate the main uniqueness of the pub – the Belgian pouring ritual – in the outdoor advertising. The print combines all sorts of beer that pub Beer Point offers and creates a black-yellow-red Belgian beer flag! That’s the way to show the beer on the print and display the uniqueness of the pub – Belgian pouring ritual.

Outdoor advertisement created by Kinograf, Ukraine for Beer Point, within the category: Alcoholic Drinks.

Caption

Belgian pouring ritual for every beer.

Advertising Agency: Kinograf, Kyiv, Ukraine
Chief Executive Officer: Vitaliy Kokoshko
Creative Director: Oleh Kyselytsia
Senior Account Manager: Tetiana Pashkivska
Copywriters: Oleksandr Titarchuk, Daniil Tkachenko
Designer: Olena Sidko
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