Alcohol advertising in Ukraine is prohibited at the legislative level. That’s when pub Beer Point faced a problem – a full glass of beer, that would definitely attract the consumers’ attention, cannot be shown. This way it is impossible to demonstrate the main uniqueness of the pub – the Belgian pouring ritual – in the outdoor advertising. The print combines all sorts of beer that pub Beer Point offers and creates a black-yellow-red Belgian beer flag! That’s the way to show the beer on the print and display the uniqueness of the pub – Belgian pouring ritual.
Outdoor advertisement created by Kinograf, Ukraine for Beer Point, within the category: Alcoholic Drinks.