Agency Network: 
July 2018
Beefeater Outdoor Ad - Pink
Beefeater Outdoor Ad - Pink
Beefeater Outdoor Ad - Pink


Beefeater Pink is the recently launched pink gin from Beefeater London Dry Gin, which fuses natural strawberry flavour, citrus and classic juniper botanicals for a delicate and refreshing gin with a visually vibrant, statement-making shade. We installed strawberry scented posters throughout Oxford Circus underground station as part of the launch. The ‘exit domination’ campaign takes customers on a sensory brand experience as they leave the station. The activation includes four strawberry-scented exit corridors and a vinyl wrapped escalator with LEPs (escalator panels).

Outdoor advertisement created by Havas, United Kingdom for Beefeater, within the category: Alcoholic Drinks.

Advertising Agency: Havas, London, UK
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kleenex's picture

A bit much.

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