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Fat Posters, 1

Campaign
Agency Network: 
Published/Aired: 
September 2012

Description

People eat too much fat. Barmer Gek health insurance asked us to make people aware of how much fat their food contains. So we created posters made out of fat. We extracted the fat from popular dishes and designed posters with it. The fat of one product for one poster – no more, no less. In a complex chemical process, we extracted the fat from five different dishes and airbrushed it on white paper. The result: five fat posters.

Outdoor advertisement created by Serviceplan, Germany for Barmer Gek, within the category: Food.

Advertising Agency: Serviceplan, Munich, Germany
Chief Creative Officer: Alexander Schill
Executive Creative Director: Maik Kaehler
Creative Director: Christoph Nann
Copywriter: Andreas Schriewer
Art Director: Roman Becker
Design: Felix von Pless
Account Manager: Ines Herbold
Producer: Bianca Schreck
Programmer: Steffen Knoblich
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Highest Rated

raynold's picture

nice.. innovative

raynold
Activity Score 336
Editor
manumartin5's picture

Cooooooooool...!!! Very inventive. :)

manumartin5
Activity Score 1196
Art Director at Infinity Advertising Services Pvt. ltd.
fractalrene's picture

cool. I like the thinking and the process of making them sounds fascinating.
on the other side, I think they are 'too pretty', the shocking effect gets a little soft.

fractalrene
Activity Score 1504
Copywriter
raynold's picture

nice.. innovative

raynold
Activity Score 336
Editor
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