With this campaign we wanted to pay tribute to the houses that have endured us at parties, which have seen how their walls were painted with crayons by the little ones, house to which we have broken glass, houses to which our dog bit the sofa ... And these houses deserve better, and for a house, it is best to have a good mortgage. That's how easy the visual conceptualization of our new mortgage campaign is. Houses looking for a better place, and that better place is in Bankia.
Outdoor advertisement created by CLV, Spain for Bankia, within the category: Finance.
Executive Creative Directors: Fran López, Alfonso Velasco
Art Directors: Fran López, Alfonso Velasco, Ángela Navarrete, Nuria Martín, Paula Palomares, Laura Rodríguez
Copy: Pedro Barrero
Marketing Team: Mariano Casares, Virgina Sánchez, Berta García Y Elena Ruíz
Account Team: María Navarrete, Sara Armero
Client Service Director: Inés Díaz Casariego
CGI Artist: Wild Pony