Money remittances from the USA to Mexico form one of the most important sources of revenue for the country, and BanCoppel seeks to increase its share of business by communicating its benefits to Hispanic (Mexican) consumers in the USA who regularly send money to their home country.
Our consumer research indicated that, although the remitters select the company through which to send money, they were not involved in the decision of where the money is received by their family in Mexico. Our central idea is to empower remitters to actively have a role in the decision as to where the money is sent, allowing them to provide convenience to their families collecting the money in Mexico.
From this consumer insight, the strategic campaign concept arose: No matter how you send your money to Mexico, make sure it arrives at BanCoppel.
Thus, all creative pieces highlight the complexity of getting the money when it is not sent to BanCoppel.
Outdoor advertisement created by Richards/Lerma, United States for BanCoppel, within the category: Finance.
Creative Director: Aldo Quevedo, Flor Leibaschoff
Art Director: Luis Enriquez, Jonatan Zepeda
Copywriter: Fernando Sanchez
Accounting Director: David Ravelo
Brand Manager: Cindy Villalta
Producer: Matias Sada